Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Café Martínez performance in the Paraguay and how they change over time
See what factors influence Café Martínez performance in the Paraguay and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Café Martínez' competitors in the Paraguay
An analysis of Café Martínez' competitors in the Paraguay
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Café Martínez is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals competitive strength via brand's foot traffic share, crucial for strategic positioning and investment decisions.
Café Martínez holds a leading market performance in Paraguay, ranking in the top 1%. This strong position reflects high customer preference compared to peers like La Huerta, Paulista Grill Churrasquería, Talleyrand, Tierra Colorada Gastro, Amandau, and La Vienesa, all positioned at the 99th percentile.
Customer satisfaction (CSAT) is crucial, reflecting brand perception and loyalty, impacting repeat business and word-of-mouth referrals.
Café Martínez's overall customer satisfaction in Paraguay is 82%, a decrease of 10 percentage points year-over-year. In the Región Oriental, CSAT is also 82% with the same decrease. This decline indicates a need to investigate and address potential issues affecting customer experience to regain prior satisfaction levels.
Average check reflects spending per customer, indicating pricing strategy effectiveness and customer value perception and revenue.
The overall average check for Café Martínez in Paraguay is 58K PYG, a slight decrease of 0.6% year-over-year. In the Región Oriental, the average check is also 58K PYG, showing stability in customer spending habits within that region.
Outlet count indicates market reach and expansion strategy effectiveness. A larger network can increase accessibility and brand visibility.
Café Martínez operates 10 outlets in the Región Oriental of Paraguay. This indicates a concentrated presence in this region, suggesting a strategic focus or established market within the specified area.
Competitor analysis identifies key rivals and cross-visitation patterns, informing strategies to enhance customer retention and acquisition.
The top competitors for Café Martínez in Paraguay, based on customer cross-visitation, are El Café de Acá (13.87%), McDonald's (10.98%), Juan Valdez Café (10.40%), Mercadito Emporio (9.83%), and El Café de Porfirio (8.67%). This data reveals customer preferences and alternative choices, informing competitive strategies.
Traffic workload by hours reveals peak times and operational efficiency opportunities, optimizing staffing and resource allocation.
Café Martínez experiences peak traffic workload between 11 AM and 6 PM, with the highest activity around 4 PM (57.89%). Traffic significantly drops after 8 PM, indicating the need to optimize staffing and resources based on these hourly trends.
Analyzing consumer segments informs targeted marketing and product positioning, enhancing engagement and maximizing ROI.
Café Martínez's customer base shows a higher affinity among women (index 108) compared to men (index 94). Gen Z shows substantially high affinity (index 397), while Gen Y exhibits lower affinity (index 88). This highlights the brand's relative success at attracting Women and Gen Z.