Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Café Martínez performance in the Paraguay and how they change over time
See what factors influence Café Martínez performance in the Paraguay and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Café Martínez' competitors in the Paraguay
An analysis of Café Martínez' competitors in the Paraguay
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Café Martínez is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Café Martínez holds the 73rd percentile in Paraguay's Cafe & Restaurants industry, indicating an average/above average market position. This suggests a moderate level of customer preference compared to peers. Performance peers in a similar range include La Vienesa and Bolsi.
Customer satisfaction (CSAT) reflects customer loyalty and brand perception, directly impacting revenue and long-term business success.
Café Martínez's overall CSAT is 75%, a decrease of 19.2 percentage points year-over-year. The Región Oriental shows 83% CSAT, with a decrease of 10.9 percentage points. This indicates a need to address factors impacting customer satisfaction to prevent further decline.
Average check (transaction value) indicates spending per customer, crucial for revenue analysis and pricing strategy optimization.
The overall average check for Café Martínez is 62.6K PYG, a 7.3% increase year-over-year. Región Occidental has an average check of 71.2K PYG, while Región Oriental has 57.2K PYG. This suggests higher spending per customer in the Región Occidental.
Outlet count reflects brand reach and market presence, influencing accessibility and potential customer base.
Café Martínez has 13 outlets in Paraguay. 12 are located in Región Oriental and 1 in Región Occidental. This indicates a strong presence in the Región Oriental, with opportunity for expansion in the Región Occidental.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
The top competitors for Café Martínez, based on cross-visitation, are El Café de Acá (11.21%), McDonald's (10.28%), and Juan Valdez Café (8.41%). This suggests that customers who visit Café Martínez also frequent these establishments.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to optimize customer service.
Café Martínez experiences peak traffic between 11:00 AM and 7:00 PM, with the highest workload around 5:00 PM (58.83%). Traffic is minimal during early morning and late-night hours, indicating optimal operating hours.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific demographic groups.
Women (118 index) and Gen X (119 index) show high affinity towards Café Martínez, suggesting they are overrepresented among its customer base. Gen Z also shows a high affinity (112 index). Gen Y is underrepresented (76 index).