Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence McDonald's performance in the Paraguay and how they change over time
See what factors influence McDonald's performance in the Paraguay and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Paraguay
An analysis of McDonald's' competitors in the Paraguay
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reflects brand's foot traffic share, revealing competitive strength and customer preference in the industry.
McDonald's in Paraguay holds a leading market performance with a percentile of 99, placing it in the top 1% of brands. This demonstrates a strong market presence and high customer preference relative to its peers. Its performance peers, such as Ña Eustaquia, Burger King and Pizza Hut, share the same top-tier percentile range.
Customer satisfaction is crucial as it reflects customer loyalty and impacts brand reputation and future revenue.
McDonald's in Paraguay shows a strong customer satisfaction level at 72%, with a significant increase of 6 percentage points year-over-year. This indicates improved customer experiences. Región Oriental matches the overall score. The CSAT fluctuates, but the score is consistently above 62%.
Average check reveals spending habits, vital for pricing strategies and understanding revenue per customer.
McDonald's in Paraguay has an average check of 54.5K PYG, a slight decrease of 2.1% year-over-year. This suggests potentially shifting consumer spending habits or pricing impacts. The Región Oriental reflects the overall average check. The average check fluctuates between 53114.75 PYG and 56900 PYG.
Outlet count indicates brand reach and market penetration, crucial for accessibility and revenue generation.
McDonald's operates 24 outlets in the Región Oriental of Paraguay. This represents the current physical presence and distribution network of the brand. This is the only region reported.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies.
McDonald's in Paraguay sees Burger King as its primary competitor with a cross-visitation rate of 12.27%. Pizza Hut, Don Vito ORIGINAL, and Ña Eustaquia also attract McDonald's customers, indicating shared customer base and potential areas for competitive focus. Lido Bar is also a competitor.
Traffic workload identifies peak hours, optimizing staffing, marketing and resource allocation.
McDonald's in Paraguay experiences peak traffic between 11:00 and 23:00, with highest workload at 20:00. Minimal activity occurs from midnight to 10:00, suggesting operational adjustments may be needed to align resources with demand patterns. The lowest activity happens between 5:00 and 9:00.
Understanding consumer segments informs targeted marketing and positioning strategies based on affinity insights.
In Paraguay, women are slightly under-indexed (98) while men are over-indexed (102) as McDonald's customers. Gen Y (126) and Gen Z (113) show high affinity, while Gen X (30) is significantly under-indexed. Marketing could be tailored to these generational preferences.