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Managing Partner, Global Business Development
See what factors influence Graeter's Ice Cream performance in the United States and how they change over time
See what factors influence Graeter's Ice Cream performance in the United States and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Graeter's Ice Cream' competitors in the United States
An analysis of Graeter's Ice Cream' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Graeter's Ice Cream is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Graeter's Ice Cream holds a leading market position with a percentile of 99 in the United States. This indicates a strong competitive standing, suggesting higher customer preference compared to its peers like Crazy Craig's, Fiesta Cancún Bar & Grill, Beto's, Federico's Mexican Food, Wild Bill's Tobacco, Slice House by Tony Gemignani, which are in the same or adjacent percentile range.
Customer satisfaction is crucial as it reflects customer loyalty, impacting brand reputation and long-term revenue within the Cafe & Restaurants industry.
Graeter's Ice Cream has an overall customer satisfaction of 81%, which increased by 0.6 percentage points year-over-year. Indiana shows high satisfaction at 87% yet decreased by 2.4 percentage points, while Pennsylvania decreased by 19.7 percentage points to 76%. Ohio mirrors the average at 81%, with a slight increase. Illinois demonstrates lower satisfaction at 68%, also with a decrease.
Understanding key competitors helps refine strategies, informing targeted marketing efforts in the competitive Cafe & Restaurants landscape.
The top competitors for Graeter's Ice Cream, based on customer cross-visitation, are McDonald's (11.37%), Wendy's (8.70%), Starbucks (7.69%), Chick-fil-A (7.69%), and First Watch (6.35%). This indicates customer overlap, highlighting brands competing for the same consumer base.
Analyzing consumer segments informs marketing, helping target specific demographics to boost engagement in the Cafe & Restaurants industry.
Graeter's Ice Cream shows high affinity with men(115%) and Gen X (134%). Women are under-indexed (83%), as are Gen Y consumers (73%). Gen Z is at average (101%). These affinity insights can inform marketing and positioning strategies.