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Managing Partner, Global Business Development
See what factors influence Gorditas Doña Lula performance in the United States and how they change over time
See what factors influence Gorditas Doña Lula performance in the United States and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Gorditas Doña Lula' competitors in the United States
An analysis of Gorditas Doña Lula' competitors in the United States
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Gorditas Doña Lula is in the top 3% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reflects a brand's share of foot traffic, indicating competitive strength and customer preference.
Gorditas Doña Lula's MARKET PERFORMANCE is at the 97th percentile, marking it as a leading brand. This high percentile indicates a strong market presence and customer preference relative to competitors. Its peers in the same percentile are MALU, Soup ‘n Fresh, Muriel's Jackson Square, El Vago Taquería & Bar, Xochimilco Restaurant, and Crepes Tea House.
Customer satisfaction (CSAT) measures how happy customers are with your business and helps improve loyalty and brand reputation.
Gorditas Doña Lula has an overall CSAT of 75%, which decreased by 1.6 percentage points year-over-year. In Texas, the CSAT is also 75% with a similar decrease of 1.6 percentage points. The trend shows fluctuations with a peak CSAT in July 2025.
Average check is the average amount customers spend per visit, revealing pricing strategy effectiveness and customer spending habits.
The overall average check for Gorditas Doña Lula is $16.80, an increase of 2.3% year-over-year. In Texas, the average check is also $16.80. The average check has fluctuated, peaking in June 2025, indicating variability in customer spending.
Tracking the number of outlets indicates business growth, market penetration, and expansion strategy effectiveness.
Gorditas Doña Lula has 13 outlets in Texas. This reflects the brand's physical presence and market coverage within the state, representing 100% of its current outlet distribution.
Competitor analysis helps identify market rivals and understand customer preferences, enabling strategic positioning and competitive advantages.
The top competitors for Gorditas Doña Lula, based on customer cross-visitation, are McDonald's (20%), Whataburger (18.46%), Little Caesars Pizza (10.77%), Pizza Hut (9.23%), and Taco Bell (7.69%). This shows that customers who visit Gorditas Doña Lula also frequently visit these fast-food chains.
Traffic workload analysis reveals peak hours, helping optimize staffing, resource allocation, and operational efficiency.
Traffic workload for Gorditas Doña Lula starts increasing at 7 AM, peaks around 12 PM-1 PM, and declines gradually through the afternoon and evening. There is no activity between 9 PM and 6 AM. This data shows the peak operational hours and informs staffing decisions.
Understanding consumer segments allows tailored marketing, enhancing engagement and customer loyalty through personalized strategies.
Women have a higher affinity (Index 106) for Gorditas Doña Lula than men (Index 95). Gen Y (Millennials) has a significantly high affinity (Index 137), while Gen X shows a lower affinity (Index 90). This suggests marketing should target Gen Y, as they have a strong preference for Gorditas Doña Lula.