Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Gong Cha performance in the United States and how they change over time
See what factors influence Gong Cha performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Gong Cha' competitors in the United States
An analysis of Gong Cha' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Gong Cha is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals competitive strength and customer preference. It shows the brand’s share of foot traffic in the industry.
Gong Cha, with a market performance of 98, is a leading brand, placing it in the top 2%. This high percentile indicates strong market presence and customer loyalty compared to competitors like Sunset Bagels, Coaches Burger Bar, CorkScrew BBQ, Sunnyside Cafe & Restaurant, Aw Shucks Seafood Restaurant & Oyster Bar, and Chompie's Restaurant, Deli, and Bakery, who share a similar percentile.
Customer satisfaction indicates brand perception. Positive scores boost loyalty and attract new customers, reflecting successful customer experience strategies.
Gong Cha's overall customer satisfaction is 83%, up 11.7 percentage points year-over-year, showing improved customer experience. Virginia leads with 92%, followed by District of Columbia (88%) and Maryland (76%). The trend from May to July 2025 indicates fluctuating but generally high satisfaction.
Average check reflects customer spending and pricing strategy. Increases show higher spending per visit, boosting revenue and indicating perceived value.
Gong Cha's overall average check is $13.30, a 25.1% increase year-over-year, indicating higher customer spending. Maryland's average check is $7.30. The average check was $18.75 from May to July 2025. This indicates a positive trend in revenue per transaction.
Outlet count signifies market reach and brand presence. Expansion boosts accessibility, driving revenue and brand recognition across different locations.
Gong Cha has 11 outlets in Maryland, 6 in Virginia, and 3 in the District of Columbia. Maryland has the highest number of outlets, indicating its significance in Gong Cha's US market strategy. This distribution reflects regional market priorities.
Competitor analysis reveals market dynamics. Understanding competitors informs strategies to gain market share and differentiate the brand effectively.
Gong Cha's top competitors include Starbucks (22.62% cross-visitation), La Colombe Coffee Roasters (10.71%), Blue Bottle Coffee (9.52%), Dunkin' (9.52%), and Cafe Levantine (9.52%). Starbucks shows the highest overlap in customer base, indicating direct competition for consumer traffic.
Traffic workload shows peak operational demands. Understanding hourly patterns optimizes staffing and resource allocation, improving customer service efficiency.
Gong Cha experiences peak traffic between 11 AM and 8 PM, with the highest workload at 6 PM (60.85%). There is virtually no traffic between midnight and 9 AM. This data is important for staffing and resource planning to meet customer demand.
Segment analysis guides targeted marketing. Understanding demographics tailors campaigns, boosting engagement and optimizing ROI by aligning with consumer preferences.
Gong Cha's customer base shows a high affinity among women (122 index) and lower for men (80 index). Gen Z (190 index) and Gen Y (129 index) show high affinity, while Gen X (47 index) is underrepresented. Marketing should focus on Gen Z, Gen Y and female customers.