Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Gong Cha performance in the New Zealand and how they change over time
See what factors influence Gong Cha performance in the New Zealand and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Gong Cha is in the lower 40% of brands
Sample of brands in the same percentile
An analysis of Gong Cha' competitors in the New Zealand
An analysis of Gong Cha' competitors in the New Zealand
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
Gong Cha's market performance in New Zealand is in the lower 40%, indicating a below average market standing. This suggests that Gong Cha captures less foot traffic compared to its competitors. Performance peers in the same percentile range include Daily Bread, Rice Rice Baby, Dixie Browns, bb.q CHICKEN, Goode Brothers Sylvia Park, and Sankalp Restaurant - The Taste of India.
Customer satisfaction reflects brand perception, impacting loyalty and revenue. High CSAT scores correlate with repeat business and positive word-of-mouth.
Gong Cha's overall customer satisfaction (CSAT) is 64%, a decrease of 4.6 percentage points year-over-year. Canterbury shows high satisfaction at 100%, while Auckland's CSAT is 63% with a decrease of 9.1 percentage points. The CSAT trend decreased from 76% in June to 46.15% in August 2025.
Outlet count indicates brand reach and market presence. Growth in outlet numbers often signals expansion and increased accessibility.
Gong Cha has a total of 29 outlets in New Zealand. Auckland has the highest number of outlets with 19, followed by Wellington with 3, Canterbury and Waikato each with 2, and Hawke's Bay, Otago, Bay of Plenty and Manawatū-Whanganui each with 1.
Competitor analysis identifies key rivals and customer preferences, guiding strategic positioning and competitive advantage efforts.
The top competitors for Gong Cha in New Zealand, based on cross-visitation, are McDonald's (17.86%), Nando's (7.14%), Sal's Authentic NY Pizza (5.36%), Burger King (5.36%), and Subway (5.36%). This indicates that customers who visit Gong Cha also frequently visit these fast-food and casual dining establishments.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation to optimize customer service and sales.
Gong Cha's peak traffic workload occurs between 13:00 and 17:00 (1 PM - 5 PM), with the highest workload at 14:00 (2 PM) at 55.44%. Traffic is minimal before 9:00 and after 21:00 (9 PM), indicating the need for optimized staffing during peak hours.
Understanding consumer segments allows targeted marketing, improving engagement and ROI by tailoring strategies to specific demographics.
Gong Cha's customer base shows a higher affinity towards women (114 index) compared to men (87 index). Among generations, Gen Z (404 index) shows a significantly higher affinity compared to Gen X (227 index). This suggests that Gong Cha is particularly popular among Gen Z women.