Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Gong Cha performance in the New Zealand and how they change over time
See what factors influence Gong Cha performance in the New Zealand and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Gong Cha' competitors in the New Zealand
An analysis of Gong Cha' competitors in the New Zealand
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Gong Cha is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Gong Cha, with a Market Performance percentile of 99 in New Zealand's Cafe & Restaurants industry, is a leading brand. This shows a high market share relative to peers like Carmel - Israeli Street Food, Garden Restaurant Buffet, Jax Burger Shack, The Co-Op Kitchen & Bar, GOKU Shabu Shabu, and Saravana Bhavan, all positioned within a similar top percentile.
Customer satisfaction (CSAT) measures customer happiness, directly impacting loyalty, brand reputation, and revenue growth. Track CSAT for success.
Gong Cha's overall CSAT in New Zealand is 72%, a 7.3 percentage point increase year-over-year. Canterbury shows 100% satisfaction, Auckland at 68%, and Wellington has decreased to 64%. The trend shows variable customer satisfaction across different states.
Outlet count indicates brand reach and expansion, crucial for market penetration and revenue generation. More outlets can mean stronger market presence.
Gong Cha has 28 outlets in New Zealand. Auckland leads with 18 outlets, followed by Wellington with 3, Canterbury and Waikato each with 2, and Hawke's Bay, Otago, Bay of Plenty and Manawatū-Whanganui each with 1. Most outlets are concentrated in Auckland.
Competitor analysis identifies key rivals, helping refine strategies to gain market share and attract customers. Know your rivals.
Gong Cha's top competitors in New Zealand, based on cross-visitation, are McDonald's (18.06%), Burger King (8.33%), Nando's (8.33%), St Pierres Sushi (5.56%), and BurgerFuel (5.56%). This indicates customers often visit these fast-food chains in addition to Gong Cha.
Traffic workload distribution reveals peak hours, enabling optimal staffing and resource allocation for enhanced customer service and efficiency.
Gong Cha experiences peak traffic between 11 AM and 5 PM, with the highest workload around 2 PM (58.47%). Traffic starts increasing around 9 AM, decreases significantly after 8 PM, and is minimal during nighttime hours. Optimize staffing accordingly.
Consumer segments help tailor marketing. Gender and generation insights refine messaging, boosting engagement and ROI with relevant campaigns.
Gong Cha's customer base in New Zealand shows a higher affinity among women (Index 113) compared to men (Index 89). Gen Z (Index 418) shows higher affinity than Gen X (Index 232). This means that Gen Z is the primary customer base.