Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Gong Cha performance in the Malaysia and how they change over time
See what factors influence Gong Cha performance in the Malaysia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Gong Cha is in the lower 26% of brands
Sample of brands in the same percentile
An analysis of Gong Cha' competitors in the Malaysia
An analysis of Gong Cha' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Gong Cha's market performance is in the lower 26% in Malaysia's Cafe & Restaurants industry, indicating a below average market standing. Performance peers in the same percentile range include Cafe Bandit, Kedai Makan BEKWoh Melawati, Nizam Cendol Goncang, Padi Kopitiam Bukit Indah 武吉英达稻香咖啡, Kedai Kopi Malaya, and Kwong Wah Ais Kacang.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting retention and revenue growth.
Gong Cha's overall customer satisfaction is 45%, a significant decrease of 36.1 percentage points year-over-year. Selangor shows 48% satisfaction, Kuala Lumpur 47%, and Johor 32%. The trend from June to August 2025 shows fluctuating CSAT, peaking in July before declining.
Outlet count indicates brand reach and market presence, influencing accessibility and brand awareness.
Gong Cha has 15 outlets in Selangor, 12 in Kuala Lumpur, 5 in Johor, 2 each in Penang and Sabah, and 1 each in Kedah, Malacca, and Pahang. Selangor has the highest number of outlets, indicating a strong presence in that state.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive strategies.
Gong Cha's top competitors based on customer cross-visitation are Tealive and FUIYOH! It’s UNCLE ROGER (both 12%), followed by ZUS Coffee, KyoChon 1991, and KFC (all 8%). This indicates shared customer interest with these brands.
Traffic workload analysis identifies peak hours, enabling efficient staffing and resource allocation.
Gong Cha experiences peak traffic workload between 10:00 AM and 9:00 PM, with the highest traffic around 6:00 PM. Traffic is minimal between midnight and 8:00 AM, indicating operational hours should focus on the peak times.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
Gong Cha's customer base shows high affinity among women (Index 75) and men (Index 122). There is also high affinity among Gen Y (Index 123) and Gen Z (Index 125). This suggests marketing should consider the preferences of these demographics.