Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Gong Cha performance in the Malaysia and how they change over time
See what factors influence Gong Cha performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Gong Cha' competitors in the Malaysia
An analysis of Gong Cha' competitors in the Malaysia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Gong Cha is in the top 5% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the Cafe & Restaurants industry.
Gong Cha in Malaysia holds a leading market position at the 95th percentile, indicating it captures a significant share of customer traffic within the Cafe & Restaurants sector. Its peers, positioned in the same percentile, include Laksa Tempurung Senawang, Olde World Coffee, Mr Fatty Burger Burma Road, SISTARS KITCHEN, No. 5 Char Koay Teow and RESTORAN JAOSAMUT MAKANAN ASLI THAI.
Customer satisfaction reflects brand perception, driving loyalty and repeat business within the competitive Cafe & Restaurants market.
Gong Cha's overall customer satisfaction in Malaysia is 53%, a decrease of 28.3 percentage points year-over-year. Kuala Lumpur shows higher satisfaction (60%) but a slight decrease (-1.3pp), while Selangor's satisfaction is 53% with a significant decrease (-38.2pp). Overall CSAT has fluctuated between 33.33% and 64.86% during the reporting period.
Outlet count reflects brand reach, influencing market penetration and customer accessibility in the Cafe & Restaurants sector.
Gong Cha has 15 outlets in Selangor, 12 in Kuala Lumpur, 4 in Johor, 2 each in Penang and Sabah, and 1 each in Malacca and Pahang. Selangor has the highest outlet presence.
Understanding key competitors helps refine strategies to attract customers and maintain a competitive edge in the Cafe & Restaurants industry.
Gong Cha's top competitors based on cross-visitation in Malaysia include KFC, FUIYOH! It’s UNCLE ROGER, Burger King, McDonald's, and Bask Bear Coffee. KFC, FUIYOH! It’s UNCLE ROGER, Burger King, McDonald's show 9.68% cross visitation and Bask Bear Coffee shows 6.45% cross visitation.
Analyzing traffic workload by hour helps optimize staffing and resource allocation to meet customer demand effectively.
Traffic workload at Gong Cha in Malaysia is concentrated between 10:00 and 21:00, peaking around 18:00-21:00 with ~52% workload. Minimal activity occurs between 0:00 and 7:00.
Consumer segments help tailoring marketing to specific groups, improving engagement and brand relevance in the Cafe & Restaurants industry.
Gong Cha's customer base shows Women and Men are 100% relative to the average, Gen X is under-indexed at 63%. Gen Y is over-indexed at 107%, suggesting a high affinity. Gen Z is under-indexed at 31%.