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Managing Partner, Global Business Development
See what factors influence Gold Star performance in the United States and how they change over time
See what factors influence Gold Star performance in the United States and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Gold Star is in the top 1% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
An analysis of Gold Star' competitors in the United States
An analysis of Gold Star' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Gold Star's Market Performance in the United States is in the top 1% within the Cafe & Restaurants industry, indicating a leading position. This percentile reflects strong customer preference and market share compared to its peers like MOTW Coffee and Pastries.
Customer Satisfaction reflects the happiness of customers. High CSAT scores often correlate with repeat business and positive word-of-mouth.
Gold Star's overall CSAT is 74%, a 1.4pp increase year-over-year. CSAT in Kentucky is 77%, while Ohio is 71%. While overall satisfaction has increased, Kentucky shows a decrease, whereas Ohio shows an increase in customer satisfaction.
Average Check reveals how much customers spend per visit, influencing revenue. Growth indicates increased customer spending or pricing adjustments.
The overall Average Check for Gold Star is $14.3, a 2.6% increase year-over-year. Kentucky's average check is $14.7, while Ohio's is $14.1. This indicates a slight variation in customer spending between these states.
Competitor analysis reveals key players attracting the same customers. Understanding this overlap informs strategic positioning and marketing efforts.
Gold Star's top competitors are McDonald's (28.13%), Wendy's (14.45%), Taco Bell (13.68%), White Castle (9.83%), and Skyline Chili (9.63%). This overlap indicates these brands attract a similar customer base.
Understanding consumer segments allows for targeted marketing. Knowing preferences by gender/generation enhances ad relevance and ROI.
Gold Star's customer base shows a high affinity for women (88) compared to the average. Gen X has a high affinity index (151), while Gen Y (66) and Gen Z (59) are under-indexed, which means they are less likely to visit Gold Star.