Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Globus performance in the Russia and how they change over time
See what factors influence Globus performance in the Russia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Globus' competitors in the Russia
An analysis of Globus' competitors in the Russia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Globus is in the top 4% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
Globus has a market performance of 96, placing it in the leading category. This means Globus is in the top 4% of brands, indicating a strong market position relative to its peers: Anderson, Менделеев, Khlebnitsa, Hunter.karelia, Мидийные личности, and Albatros.
CSAT measures customer happiness with a brand. Higher CSAT scores mean more loyal customers and positive brand perception, critical for sustained growth.
Globus's overall customer satisfaction (CSAT) is 78%, with an increase of 8.9 percentage points year-over-year. The Central Federal District also shows a CSAT of 78%. CSAT ranged from 73.68% to 100% during the reporting period.
Outlet count indicates brand reach and market coverage. It highlights expansion efforts and potential revenue streams across different locations.
Globus has 14 outlets in the Central Federal District. The outlets data shows a concentrated presence in the Central Federal District.
Identifying key competitors helps a brand understand the competitive landscape and consumer choices, informing strategies for differentiation and market share.
The top competitors for Globus, based on customer cross-visitation, are: Вкусно — и точка (33.33%), KFC (16.67%), Cofix (16.67%), Phobo (16.67%), and Kolbasnyy Tsekh (16.67%). This indicates shared customer interests and potential areas for competitive differentiation.
Traffic workload by hour shows peak activity. Knowing it helps in staffing, inventory, and marketing to meet customer needs efficiently, maximizing sales.
Globus experiences peak traffic workload between 8:00 and 21:00, with the highest workload at 14:00 (62.11%). Traffic is lowest in the early morning hours.
Consumer segments highlight key demographic groups. These show marketing alignment, revealing target groups and guiding tailored messaging for higher engagement.
Women have a high affinity (125 index) for Globus, while Men have a lower affinity (67 index). Gen X show a high affinity (221 index), whereas Gen Y have lower affinity (81 index).