Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Phobo performance in the Russia and how they change over time
See what factors influence Phobo performance in the Russia and how they change over time
Available by subscription
Available by subscription
An analysis of Phobo' competitors in the Russia
An analysis of Phobo' competitors in the Russia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Phobo is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
Phobo is a leading brand in Russia's Cafe & Restaurants industry, ranking in the top 1% (99th percentile). This indicates a strong market position, suggesting high customer preference and competitive strength. Performance peers like WOKING, KIRIMATI, TomYumBar, No1, Milana - Dostavka Pitstsy, Rollov I Sushi and Bazar, share a similar high ranking.
CSAT is crucial as it reflects customer happiness, directly impacting loyalty, recommendations, and long-term business success.
Phobo's overall customer satisfaction (CSAT) is 72%, a 7.1 percentage point increase year-over-year, indicating improved customer perception. However, CSAT in the Central Federal District has decreased by 7.6 percentage points to 63%. CSAT scores have increased between May and July 2025 from 63.16 to 81.82.
Average check (revenue per customer) is key for revenue analysis and informs menu pricing and promotional strategies.
The average check for Phobo in the Central Federal District is 937.5 RUB with no growth compared to last year. Average check values have fluctuated between May and July 2025. It shows a positive trend from 940.91 RUB in June to 1100 RUB in July, after a value of 1100 RUB in May.
Outlet count indicates brand reach and expansion, reflecting growth strategy and market penetration across regions.
Phobo has a total of 41 outlets across Russia, with the majority (31) located in the Central Federal District. This indicates a strong presence in the central region, with limited presence in other federal districts.
Competitor analysis identifies key rivals and customer preferences, informing strategies for differentiation and market share gain.
Phobo's top competitors are Вкусно — и точка and KFC, with a cross-visitation rate of 25% each. Burger King, Upside Down Cake, and Shokoladnitsa each have a 12.5% cross-visitation rate. This suggests that a significant portion of Phobo's customers also visit these fast-food chains and coffee shops.
Traffic workload reveals peak hours, enabling efficient staffing, targeted promotions, and optimized customer experience.
Phobo experiences peak traffic between 10:00 and 21:00, with traffic workload peaking between 17:00 and 19:00. The lowest traffic occurs between 0:00 and 8:00. This data can be used to optimize staffing levels and promotions during peak hours.
Understanding consumer segments allows for targeted marketing, improving engagement and relevance to specific demographics.
Phobo's customer base has a high affinity index for women (150%) compared to men (33%). Additionally, there is an overrepresentation and a high affinity index among Gen X (441%). These insights can guide marketing strategies to better target and engage these key demographics.