Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Phobo performance in the Russia and how they change over time
See what factors influence Phobo performance in the Russia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Phobo is in the lower 32% of brands
Sample of brands in the same percentile
An analysis of Phobo' competitors in the Russia
An analysis of Phobo' competitors in the Russia
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Phobo's Market Performance is in the lower 32%, indicating a below average market standing. This suggests that Phobo captures less foot traffic compared to its competitors. Performance peers in the same percentile range include Level Kitchen, Dzhondzholi, Secret Kitchen, Gambit, Pims and Krasnodarskiy Paren'.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. High CSAT scores often correlate with repeat business and positive word-of-mouth.
Phobo's overall customer satisfaction is 78%, a significant increase of 11.5 percentage points year-over-year. However, CSAT in the Central Federal District is 69%, with a decrease of 6 percentage points. This suggests a need to investigate and address customer concerns specifically in that region.
Average check reveals customer spending per visit, crucial for revenue analysis. Monitoring this KPI helps optimize pricing and identify upselling opportunities.
The overall average check for Phobo is not available. In the Central Federal District, the average check is 937.5 RUB, with no change year-over-year. The dynamic data shows fluctuations, ranging from approximately 940.91 RUB to 1100 RUB.
Outlet count indicates brand reach and market presence. Growth in outlet numbers often signals expansion and increased accessibility for customers.
Phobo has a total of 49 outlets across Russia. The majority, 32 outlets, are located in the Central Federal District. Other regions have significantly fewer outlets, indicating a concentration of Phobo's presence in the central region.
Identifying key competitors helps understand the competitive landscape. Analyzing cross-visitation patterns reveals brands that attract similar customer segments.
Phobo's top competitors based on customer cross-visitation are KFC and Вкусно — и точка, each with 25% cross-visitation. Papa Johns Pizza, Tanuki, and Nash Dvor each have 12.5% cross-visitation. This indicates that Phobo's customers also frequently visit these fast-food and casual dining chains.
Traffic workload analysis helps optimize staffing and resource allocation. Understanding peak hours ensures efficient service and maximizes revenue potential.
Phobo experiences peak traffic workload between 10:00 and 21:00, with the highest workload around 19:00 (49.98). Traffic is minimal during the early morning hours. This data suggests that Phobo should focus its staffing and resources during these peak hours to meet customer demand.
Understanding consumer segments enables targeted marketing. Gender and generational insights inform tailored campaigns, improving engagement and ROI.
Phobo's customer base shows a high affinity for both women (99) and men (101). Gen X is overrepresented (442), indicating a high affinity. This suggests that Phobo's marketing should consider the preferences and behaviors of Gen X consumers.