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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Phobo performance in the Russia and how they change over time
See what factors influence Phobo performance in the Russia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Phobo' competitors in the Russia
An analysis of Phobo' competitors in the Russia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Phobo is in the lower 32% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Phobo's market performance is in the lower 32%, indicating a below average market standing. This means Phobo captures less foot traffic compared to competitors like Leo Grill & Pizza, MёD, Lyulya-Lyubya, Pride, Restaurant Seasons, and TOKYO, who share a similar position.
Competitor analysis identifies key rivals, informing strategies to gain market share and customer loyalty.
Phobo's customers also frequent Shokoladnitsa (20% cross-visitation), indicating it as a primary competitor. Other competitors include Moremaniya, Чача room, Khlebnyy Dom, and Lefortovo (10% cross-visitation each).
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation.
Phobo experiences peak traffic between 10 AM and 9 PM, with the highest workload around 5 PM (49.05%). Traffic is minimal during early morning hours, indicating operational hours or customer preferences.
Understanding consumer segments allows targeted marketing, improving engagement and ROI.
Women show a slightly higher affinity (102%) for Phobo compared to men (97%). Gen X exhibits a very high affinity (462%), suggesting they are significantly overrepresented among Phobo's consumers.