Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Cofix performance in the Russia and how they change over time
See what factors influence Cofix performance in the Russia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Cofix' competitors in the Russia
An analysis of Cofix' competitors in the Russia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Cofix is in the lower 34% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Cofix's market performance is in the lower 34%, indicating a below average market standing. This means Cofix captures less foot traffic compared to competitors. Performance peers in the same range include Extra Lounge, Dzhordzhiano, Turandot, МЯСО BULL, Baggins Coffee, and Pizza Prosto.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth.
Cofix's overall customer satisfaction is 49%, a decrease of 8.2 percentage points year-over-year. The Northwestern Federal District shows 50% satisfaction, while the Central Federal District shows 48%. This indicates a decline in customer happiness, particularly in the Central Federal District.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand visibility.
Cofix has 136 outlets in the Central Federal District, 15 in the Northwestern Federal District, 7 in the Volga Federal District, 4 in the Far Eastern Federal District, and 1 each in the Siberian, Southern, and Ural Federal Districts. The Central Federal District dominates Cofix's presence.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and differentiation efforts.
Cofix's top competitors based on customer cross-visitation are KFC (27.27%), Shokoladnitsa (18.18%), Sicilia (18.18%), Tanuki (9.09%), and Pizzamento (9.09%). This indicates that Cofix customers also frequently visit these brands, highlighting potential areas for competitive focus.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
Cofix experiences peak traffic workload between 10:00 and 17:00, with the highest workload at 16:00 (50.22%). Traffic is significantly lower during early morning hours. This data suggests optimal staffing levels should be maintained during peak hours.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance.
Women are overrepresented among Cofix consumers (affinity index 121), while men are underrepresented (affinity index 67). Gen Y also shows high affinity (affinity index 162). This suggests Cofix resonates more strongly with women and Gen Y.