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Managing Partner, Global Business Development
See what factors influence Giligan's performance in the Philippines and how they change over time
See what factors influence Giligan's performance in the Philippines and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Giligan's' competitors in the Philippines
An analysis of Giligan's' competitors in the Philippines
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Giligan's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's foot traffic share, revealing its competitive strength and customer preference in the industry.
Giligan's market performance is at the 99th percentile, indicating a leading position in the Philippines' Cafe & Restaurants industry. This high percentile demonstrates strong customer preference. Performance peers in the same percentile range include Italianni’s Fairview Terraces, Tropical Hut, Premier The Samgyupsal - The Rise, Pho Hoa, Gufo Cafe and Lounge, coco cebu restaurant 코코 세부 레스토랑 세부맛집.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Giligan's overall customer satisfaction is 43%, a decrease of 4.1 percentage points year-over-year. Customer satisfaction varies by region, with Central Visayas at 58% (down 9pp) and Metro Manila at 50% (up 5.6pp). Central Luzon has the lowest CSAT at 34% (down 13.5pp). There is variability in CSAT from May to July 2025, ranging from approximately 40% to 49%.
Average check measures customer spending per visit, reflecting pricing strategy and customer value.
Giligan's overall average check is PHP 819.20, a 2.6% decrease year-over-year. Metro Manila has the highest average check at PHP 911.50, while Calabarzon's average check is PHP 896.60. Average check fluctuated between PHP 692.86 and PHP 932.14 from May to July 2025.
Understanding key competitors helps refine strategies, identify opportunities, and maintain a competitive edge.
Giligan's top competitors based on cross-visitation are McDonald's (15.15%), Jollibee (13.64%), Starbucks (12.12%), Gerry's Grill (7.58%), and Chowking (7.58%). These brands represent where Giligan's customers also frequent.
Analyzing consumer segments informs targeted marketing and positioning strategies to maximize engagement.
Giligan's customer base shows high affinity among women (93%) and men (105%). Gen X segment demonstrates the highest affinity (291%), while Gen Y (73%) and Gen Z (74%) are under-indexed. These insights inform targeted marketing and positioning strategies.