Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Giligan's performance in the Philippines and how they change over time
See what factors influence Giligan's performance in the Philippines and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Giligan's is in the lower 35% of brands
Sample of brands in the same percentile
An analysis of Giligan's' competitors in the Philippines
An analysis of Giligan's' competitors in the Philippines
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Giligan's market performance is at the 35th percentile, indicating a below-average market position. This means Giligan's captures less foot traffic compared to most competitors. Performance peers in the same percentile range include Foam Coffee + Roastery - Legarda, LOOP Kapitolyo, Nabe Unlimited Japanese Hotpot, Sparx Bistro, Racks and North Park Noodles.
Customer satisfaction (CSAT) reflects customer loyalty and brand perception, directly impacting revenue and long-term growth.
Giligan's overall CSAT is 41%, a decrease of 9.3 percentage points year-over-year. Metro Manila shows the highest CSAT at 45%, while Central Luzon has the lowest at 27%. The downward trend in CSAT suggests a need to address customer concerns to improve satisfaction levels.
Average check reveals customer spending habits, reflecting menu pricing strategy and customer purchasing power.
Giligan's overall average check is PHP 889.7, a decrease of 4.2% year-over-year. Metro Manila has the highest average check at PHP 1.1K, while Calabarzon's average check is PHP 845.8. The decline indicates customers are spending slightly less per visit.
Outlet count indicates brand reach and market presence, influencing accessibility and revenue potential.
Giligan's has 37 outlets in Metro Manila, the highest number across regions. Calabarzon follows with 35 outlets, and Central Luzon has 16. The distribution of outlets highlights key markets for Giligan's, with Metro Manila being the most prominent.
Identifying top competitors helps refine strategies, understand market dynamics, and capture market share.
Giligan's top competitors based on customer cross-visitation are Jollibee (16.67%), Starbucks (14.81%), McDonald's (12.96%), Gerry's Grill (7.41%), and Shakey's Pizza Parlor (5.56%). This indicates that customers who visit Giligan's also frequently visit these brands.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation.
Giligan's experiences peak traffic workload between 10 AM and 8 PM, with the highest activity around 5 PM to 7 PM (54.73% and 54.94% respectively). Traffic is minimal between midnight and 8 AM. This data helps optimize staffing during peak hours.
Understanding consumer segments enables targeted marketing, enhancing engagement and ROI.
Giligan's customer base shows a higher affinity towards women (94) and men (106). Gen X is overrepresented (309), while Gen Y (63) and Gen Z (86) are underrepresented. This suggests that Giligan's resonates more strongly with Gen X compared to younger generations.