Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Ghirardelli performance in the United States and how they change over time
See what factors influence Ghirardelli performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Ghirardelli' competitors in the United States
An analysis of Ghirardelli' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Ghirardelli is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, a key indicator of competitive strength and customer preference within the cafe & restaurant industry.
Ghirardelli's market performance is at the 99th percentile, indicating a leading position. This reflects a strong market presence and high customer preference compared to competitors like Your Pie Pizza and The Port of Peri Peri, which are in the same percentile.
Customer satisfaction reflects brand perception. Tracking CSAT helps identify areas for improvement and gauge loyalty among restaurant patrons.
Overall customer satisfaction for Ghirardelli is 71%, a decrease of 2.2 percentage points year-over-year. CSAT varies by state, with California showing the highest satisfaction (73%) and New York and Nevada experiencing significant declines. Monitoring these regional differences is crucial.
Outlet count reflects brand reach and market penetration, vital for assessing growth and geographic presence in the cafe & restaurant industry.
Ghirardelli has 17 outlets in the United States, with California accounting for the majority (12 locations). Understanding the distribution of outlets across states reveals its current market coverage.
Identifying key competitors is crucial for understanding the competitive landscape and developing strategies to maintain market share in the restaurant sector.
Ghirardelli's top competitors based on cross-visitation include In-N-Out Burger (12.56%), Starbucks (12.25%), and McDonald's (11.18%). These brands attract a significant portion of Ghirardelli's customer base, highlighting areas for competitive focus.
Understanding traffic patterns throughout the day is vital for efficient staffing and resource allocation in restaurant businesses.
Ghirardelli experiences peak traffic between 12:00 PM and 6:00 PM, with the highest workload around 4:00 PM (59.62%). Traffic significantly decreases after 8:00 PM. Staffing should be adjusted to match this trend.
Understanding consumer demographics allows for targeted marketing campaigns and product development, enhancing brand relevance and customer engagement.
Women demonstrate a high affinity (79%) towards Ghirardelli, while men show significantly high affinity (120%). Gen X and Gen Y are overrepresented with affinity indexes of 101% and 105%, respectively, while Gen Z is underrepresented (45%).