Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Full House performance in the Mexico and how they change over time
See what factors influence Full House performance in the Mexico and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Full House' competitors in the Mexico
An analysis of Full House' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Full House is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Full House, with a Market Performance of 98 in Mexico's Cafe & Restaurants industry, is a leading brand. This indicates a strong market position relative to peers like MiSushi Valle, Casa Ávila, Piccolo, Oaxaqueñisimo, Andolini, and BURRITOS Y QUESADILLAS, all positioned at the same percentile.
Customer Satisfaction (CSAT) reflects customer happiness. Tracking CSAT helps improve service and retain customers, impacting long-term revenue.
Full House's overall CSAT in Mexico is 65%, a decrease of 8.5 percentage points year-over-year. In Sinaloa, CSAT is also 65%, with a 9.2 percentage point decrease. This suggests declining customer satisfaction trends requiring attention.
Average Check reveals how much customers spend per visit. Monitoring this KPI helps optimize pricing and menu strategies for revenue growth.
Full House's overall average check in Mexico is 207.9 MXN, a decrease of 4.8% year-over-year. In Sinaloa, the average check is 210 MXN, showing no change. This indicates a slight decline in spending per customer.
Number of Outlets indicates brand reach and expansion. Tracking outlet count helps assess market penetration and growth potential.
Full House has 12 outlets in Sinaloa and 1 in Nuevo León. This shows a concentration of outlets in Sinaloa, suggesting a strategic focus or stronger market presence in that state.
Competitor analysis identifies key rivals and customer preferences, informing strategies to gain a competitive edge and attract more customers.
Full House's top competitors based on customer cross-visitation are Caffenio (19.15%), Pastelerías Panamá (14.89%), Sushi Factory (8.51%), Little Caesars (6.38%), and Burger King (6.38%). This indicates shared customer base with these brands.
Traffic Workload identifies peak hours. Understanding traffic patterns allows for optimized staffing and resource allocation to improve customer experience.
Full House experiences peak traffic between 12:00 PM and 9:00 PM, with the highest workload around 7:00 PM (62.21%). Traffic is minimal from midnight to 11:00 AM, indicating clear peak and off-peak hours.
Understanding consumer segments by Gender and Generation allows for targeted marketing, enhancing engagement and brand resonance for increased ROI.
Women are overrepresented with an affinity index of 80, while Men are overrepresented with affinity index of 115. Gen X are highly overrepresented with an affinity index of 415. This highlights key demographic engagement patterns.