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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Frutos de Goiás performance in the Brazil and how they change over time
See what factors influence Frutos de Goiás performance in the Brazil and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Frutos de Goiás' competitors in the Brazil
An analysis of Frutos de Goiás' competitors in the Brazil
Search among the top brands by number of locations
In Cafés & Restaurants
·Jul – Sep 25
Frutos de Goiás is in the lower 35% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Frutos de Goiás has a market performance percentile of 35, placing it in the below average/lagging category. This indicates a need to improve its market standing relative to competitors. Performance peers in the same percentile: Oásis Campos, Nooma Copacabana, QUINTAL DO DURVAL, Beefbar, Varandas Bar e Restaurante, Pizzaria Donatello.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. High CSAT scores often correlate with repeat business and positive word-of-mouth.
Frutos de Goiás has an overall CSAT of 89%, a slight increase of 0.4 percentage points year-over-year. CSAT varies by region: Northeast Region shows 97% (+12.6pp), Southeast Region 94% (+5.1pp), and Central-West Region 66% (-29.2pp). The Central-West region requires attention to address the significant decrease in satisfaction.
Outlet count indicates brand reach and market presence. Expansion strategies rely on understanding outlet distribution and regional performance.
Frutos de Goiás has a total of 74 outlets distributed across Brazil. The Central-West and Southeast regions each have 24 outlets, the Northeast region has 18, the North region has 5, and the South region has 3. This distribution highlights regional strengths and potential expansion opportunities.
Competitor analysis identifies key rivals and customer overlap. Cross-visitation data informs strategies to attract customers from competing brands.
The top competitors for Frutos de Goiás based on cross-visitation are Coco Bambu (4.76%), McDonald's (3.57%), Subway (3.57%), Sorveteria Real De 14 (2.38%), and Pizzarella (2.38%). This indicates that customers of Frutos de Goiás also frequent these establishments.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation. Understanding customer flow optimizes service and minimizes wait times.
Traffic workload for Frutos de Goiás peaks between 14:00 and 17:00, with the highest traffic at 16:00 (50.90%). Traffic is minimal between 0:00 and 7:00. This data informs staffing and resource allocation to meet peak demand and optimize customer service.
Consumer segment analysis by Gender and Generation informs targeted marketing and positioning strategies, enhancing engagement and brand relevance.
Frutos de Goiás' customer base shows a high affinity for women (90) and men (111). Among generations, Gen X (107) and Gen Y (129) are overrepresented. This suggests that marketing efforts should consider the preferences and behaviors of these key demographic segments.