Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Fridays performance in the Spain and how they change over time
See what factors influence Fridays performance in the Spain and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Fridays' competitors in the Spain
An analysis of Fridays' competitors in the Spain
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Fridays is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance indicates a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Fridays is a leading brand in Spain's Cafe & Restaurants industry with a market performance percentile of 99, placing it in the top 1%. This indicates strong market dominance relative to competitors. Performance peers in a similar position include: El Rey de la Gamba "Desde 1972", DIVORARE, All You Can Eat, Restaurante Terrazza Ravello, KaiSushi Asian Restaurant, and Restaurante.
Customer satisfaction is crucial for repeat business and brand loyalty, directly impacting revenue and long-term sustainability.
Fridays in Spain shows a customer satisfaction rate of 68%, a significant increase of 15.1 percentage points year-over-year. Andalusia reports 78% satisfaction, up 2.7pp, while Community of Madrid shows 67% satisfaction, up 16.7pp. The CSAT fluctuated between 64.22% and 71.81% from May to July 2025, indicating generally positive customer sentiment.
Average check reflects customer spending per visit, influencing overall revenue and profitability for the business.
The overall average check for Fridays in Spain is 31.5 EUR, a 5.1% increase year-over-year. Andalusia has an average check of 33.9 EUR, while Community of Madrid reports 31.4 EUR. The average check saw a rise from 29.82 EUR in May to 32.99 EUR in July 2025, indicating growing customer spending.
The number of outlets indicates brand reach and market penetration, reflecting potential revenue generation and brand visibility.
Fridays has 10 outlets in the Community of Madrid and 1 outlet in Andalusia. The distribution of outlets demonstrates a concentration in the Community of Madrid, suggesting a strategic focus on this region.
Understanding competitors helps refine strategies to gain market share and attract customers by offering unique value.
The top competitors for Fridays in Spain, based on customer cross-visitation, are VIPS (13.73%), Burger King (8.01%), Foster's Hollywood (6.18%), Ginos (4.58%), and McDonald's (3.20%). This indicates Fridays' customers also frequent these brands.
Analyzing traffic workload identifies peak hours, enabling efficient staffing and resource allocation to maximize customer service.
Fridays experiences peak traffic workload between 13:00 and 23:00, with the highest workload occurring between 19:00 and 21:00. This data helps optimize staffing during peak hours to improve customer experience.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific demographic groups for greater impact.
Fridays' customer base in Spain is composed of 99% women and 100% men. Generation Z show the highest affinity (155%), while the representation of Generation X is 83% and Generation Y is 107%.