Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Fresh Salads performance in the Mexico and how they change over time
See what factors influence Fresh Salads performance in the Mexico and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Fresh Salads' competitors in the Mexico
An analysis of Fresh Salads' competitors in the Mexico
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Fresh Salads is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile indicates brand’s share of foot traffic, revealing competitive strength and customer preference.
Fresh Salads is a leading brand in Mexico's Cafe & Restaurants industry, with a market performance percentile of 99, placing it in the top 1%. This shows a strong market presence. Its performance peers, including Los Chilaquiles, Cenaduría, Parrilla Leonesa, Tampico Mariscos, Restaurante Bar Portales del Cielo, and 100% al Carbón, all share a similar high percentile of 99.
Customer satisfaction is vital as it shows customer loyalty, affects brand perception and drives business growth.
Fresh Salads has a customer satisfaction (CSAT) score of 73% in Mexico, a 2.3 percentage point decrease year-over-year. In Jalisco, the CSAT is 74%, down 2pp. The CSAT trend has fluctuated between May and July 2025, with a high of 83.95% in May and a low of 62.07% in July, indicating inconsistent customer experiences.
Average check reveals customer spending habits and revenue potential, guiding pricing and promotional strategies.
The overall average check for Fresh Salads in Mexico is 214.3 MXN, a 19.2% increase year-over-year. In Jalisco, the average check is 196.3 MXN, showing no growth. The average check has varied, with a low of 155.26 MXN in June and a high of 266.67 MXN in July, reflecting variable customer spending.
Outlet count indicates brand reach and market penetration, crucial for expansion and competitive positioning.
Fresh Salads has a significant presence in Jalisco with 31 outlets. Sinaloa and Nayarit each have 2 outlets, while Guanajuato has 1. Jalisco accounts for a majority of the brand's locations, signaling a strong regional focus, while other states have limited presence.
Identifying competitors shows market landscape, enabling strategic positioning and differentiation efforts.
The top competitors for Fresh Salads, based on customer cross-visitation, include Carnes Asadas Pipiolo (6.25%), Carl's Jr. (4.69%), McDonald's (4.69%), Little Caesars Pizza (4.69%), and Starbucks (4.69%). This indicates Fresh Salads' customers also frequent fast-food and coffee chains.
Understanding traffic patterns enables efficient staffing, inventory management, and targeted promotions.
Traffic workload for Fresh Salads peaks between 11 AM and 7 PM, with the highest workload at 3 PM (58.90% and 59.68%). There is minimal activity between midnight and 9 AM. Peak hours suggest a need for increased staffing and optimized service during these times.
Consumer insights enable personalized marketing, improving engagement and brand affinity.
Fresh Salads' consumer base shows an overrepresentation of women (101 affinity index) compared to men (99 affinity index). Gen X demonstrates a very high affinity (415 affinity index), suggesting they are significantly overrepresented among Fresh Salads' customers.