Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Freddo is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Freddo performance in the Argentina and how they change over time
See what factors influence Freddo performance in the Argentina and how they change over time
Available by subscription
Available by subscription
An analysis of Freddo' competitors in the Argentina
An analysis of Freddo' competitors in the Argentina
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Cafés & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Freddo in Argentina's Cafe & Restaurants industry has a Market Performance of 99, placing it in the leading percentile. This indicates a strong competitive position and high customer preference. Performance peers in the same percentile include Quotidiano Bar de Pasta Alto Palermo, Accademia Della Pizza Boedo, Behind Bar, TEMANAIDA, Johnny B. Good, and Juan Valdez Café.
Customer Satisfaction (CSAT) measures how well a brand's products or services meet customer expectations, impacting loyalty and brand reputation.
Freddo's overall CSAT is 78%, a 17.6 percentage point increase year-over-year. Córdoba Province leads with 93%, followed by Buenos Aires at 86%. Tierra del Fuego Province shows a decrease to 72%. Satisfaction has fluctuated over the last three months with a high of 86.45% in May, and a low of 68.32% in July. High scores indicate strong customer loyalty.
Outlet count indicates brand reach and market penetration, affecting accessibility and overall revenue potential in different regions.
Freddo has 29 outlets in Buenos Aires, representing the largest concentration. Santa Fe has 4 outlets, while Tucumán has 3. San Luis and Mendoza each have 2 outlets. Formosa, Río Negro Province, Salta, Córdoba Province, and Tierra del Fuego Province each have 1 outlet.
Understanding key competitors and customer cross-visitation helps refine marketing strategies and identify opportunities for customer acquisition.
McDonald's is the top competitor with a cross-visitation rate of 7.58%. Havanna follows at 6.14%, then Café Martínez at 5.05%. Lucciano's and Tostado Café Club have cross-visitation rates of 4.69% and 3.61% respectively. These rates suggest shared customer bases and competitive overlap.
Traffic workload analysis reveals peak hours, enabling optimized staffing, inventory management, and targeted promotions for increased efficiency.
Freddo experiences peak traffic workload between 4 PM and 6 PM, reaching over 50%. Traffic steadily increases from 8 AM, peaking in the afternoon, and declines after 6 PM. The lowest traffic occurs between 2 AM and 7 AM.
Understanding consumer segments by gender and generation enables targeted marketing and positioning strategies for increased engagement.
Women show high affinity, represented by 97%. Men show high affinity represented by 103%. Gen X shows higher affinity at 125% compared to the average consumer. Gen Y is under-indexed at 91%.