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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Freddo performance in the Argentina and how they change over time
See what factors influence Freddo performance in the Argentina and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jul – Sep 25
Freddo is ahead of most brands
Sample of brands in the same percentile
An analysis of Freddo' competitors in the Argentina
An analysis of Freddo' competitors in the Argentina
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Freddo's market performance is at the 56th percentile, indicating an average/above average market standing. This means Freddo captures more foot traffic than 56% of its competitors in Argentina's Cafe & Restaurants industry. Performance peers in the same percentile include Cobra, Bodegón Co, Accademia Della Pizza Boedo, Hub! Bar & Coffee, The Laundry, and La Usina del Latte.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Freddo's overall customer satisfaction (CSAT) is 75%, a 12 percentage point increase year-over-year. Tierra del Fuego Province shows the highest CSAT at 93%, while Tucumán has the lowest at 44%. Córdoba Province experienced the largest CSAT growth at 45.9pp. Recent CSAT dynamic data shows fluctuations, ranging from 69% to 79.63% between June and August 2025.
Outlet distribution indicates market reach and brand presence across different geographic regions.
Freddo has 31 outlets in Buenos Aires, representing the largest concentration. Santa Fe has 4 outlets, while Tucumán has 3. San Luis and Mendoza each have 2 outlets. Formosa, Río Negro Province, Salta and Córdoba Province and Tierra del Fuego Province each have 1 outlet.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive strategies.
Freddo's top competitors based on cross-visitation are McDonald's (8.37%), Havanna (5.29%), Starbucks (4.85%), Lucciano's (4.85%), and Café Martínez (3.96%). This indicates that customers who visit Freddo also frequently visit these brands.
Traffic workload analysis optimizes staffing and resource allocation based on peak hours.
Freddo experiences peak traffic workload between 10 AM and 10 PM, with the highest activity around 4-6 PM (50.08%-50.65%). The lowest traffic occurs between 1 AM and 7 AM, indicating a need for adjusted staffing during these hours.
Understanding consumer segments enables targeted marketing and product development strategies.
Freddo's customer base shows a slightly higher affinity among women (101%) compared to men (99%). Gen X shows a high affinity (135%), while Gen Y is under-indexed (61%) and Gen Z is at 85%. This suggests Gen X is overrepresented, while Gen Y is underrepresented relative to the average consumer.