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Managing Partner, Global Business Development
See what factors influence Five Guys performance in the Canada and how they change over time
See what factors influence Five Guys performance in the Canada and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Five Guys' competitors in the Canada
An analysis of Five Guys' competitors in the Canada
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Five Guys is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand strength, reflecting customer preference within the competitive cafe & restaurant industry.
Five Guys is a leading brand in Canada's cafe & restaurant industry, securing a top 1% market position. This high percentile indicates a strong brand share of foot traffic and a leading market position. Performance peers include My Roti Place/My Dosa Place, Mucho Burrito Fresh Mexican Grill, Browns Socialhouse, Edo Japan, Afghan Flame and Leela Indian Food Bar.
Customer satisfaction reflects brand loyalty and service quality, directly impacting revenue and long-term sustainability.
Five Guys in Canada has a customer satisfaction rate of 76%, up 8.9 percentage points year-over-year. British Columbia leads with 82%, followed by Alberta at 81%. Quebec shows the lowest satisfaction at 67% with a decrease of 0.8 percentage points. There has been a trend of customer satisfaction decreasing from May(77.94%) to July(74.73%).
Average check indicates customer spending habits, revealing pricing strategy effectiveness and customer value perception.
The average check for Five Guys in Canada is 23 CAD, a 2.8% increase year-over-year. Nova Scotia has the highest average check at 26.2 CAD, while Alberta has the lowest at 22.2 CAD. Average check decreased from May(23.77 CAD) to July(22.59 CAD).
Outlet count reflects brand reach and expansion strategy, influencing market presence and customer accessibility.
Five Guys has the most outlets in Ontario (29), followed by Alberta (18). Newfoundland and Labrador has the fewest (1). This distribution indicates Ontario is Five Guys' primary market within Canada.
Identifying key competitors reveals market dynamics and competitive pressures, informing strategic positioning and marketing efforts.
The top competitors for Five Guys in Canada, based on customer cross-visitation, are Tim Hortons (18.35%), McDonald's (18.16%), A&W Canada (6.97%), Starbucks (6.71%), and Wendy's (5.18%). These brands represent the primary competitive landscape for Five Guys.
Understanding traffic patterns helps optimize staffing and resource allocation, enhancing operational efficiency and customer experience.
Five Guys experiences peak traffic between 11 AM and 9 PM, with the highest workload at 6 PM (71.10%). There is very low traffic before 10 AM. This data suggests Five Guys is most popular during lunch and dinner hours.
Consumer segment analysis informs targeted marketing, improving relevance and engagement with different demographic groups.
Five Guys' customer base shows stronger affinity towards Men (119 index) and Gen X (129 index), indicating they are overrepresented in its consumer base. Conversely, Women (73 index), Gen Y (90 index), and Gen Z (80 index) are underrepresented, suggesting a lower affinity relative to the average consumer.