Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence FireGrill performance in the Saudi Arabia and how they change over time
See what factors influence FireGrill performance in the Saudi Arabia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of FireGrill' competitors in the Saudi Arabia
An analysis of FireGrill' competitors in the Saudi Arabia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
FireGrill is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference.
FireGrill's market performance is at the 60th percentile, indicating an average/above average market standing. This means FireGrill is performing better than 60% of its peers in the Cafe & Restaurants industry in Saudi Arabia. Performance peers in the same percentile range include Raheeb, CAMPRQ BURGER, Zaatar w Zeit, شاي أصول OSOUL TEA, Texas Chicken, and طازة.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, retention, and brand reputation.
FireGrill's overall customer satisfaction is 78%, a decrease of 7.3 percentage points year-over-year. CSAT varies by region: Eastern Province and Riyadh Region both show 79% satisfaction, while Makkah Region shows 75% satisfaction. The Makkah Region is the only region showing an increase in CSAT.
Average check reflects spending per customer, crucial for revenue and profitability analysis.
FireGrill's average check data shows regional variations. Makkah Region has the highest average check at 88.9 SAR, followed by Eastern Province at 81.7 SAR, and Riyadh Region at 67.3 SAR. Overall average check data is not available, but the trend shows a slight decrease from June (74.35 SAR) to August (71.23 SAR).
Outlet count indicates brand reach and market presence, influencing accessibility and brand awareness.
FireGrill has 15 outlets in Riyadh Region, 10 in Makkah Region, 3 in Eastern Province, and 1 in Medina Province. Riyadh Region accounts for the largest share of FireGrill's outlets, indicating a strong presence in that area.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies.
FireGrill's top competitors based on cross-visitation are KFC (9.73%), McDonald's (9.48%), Al Baik (8.74%), Kudu (7.88%), and برغرايززر | Burgerizzr (5.30%). This indicates that customers who visit FireGrill also frequently visit these fast-food chains.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation.
FireGrill experiences peak traffic workload between 18:00 and 21:00, with the highest workload at 21:00 (58.38%). Traffic is minimal between 0:00 and 10:00. This data suggests that FireGrill should optimize staffing and resources during evening hours.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
FireGrill's customer base shows a high affinity towards women (Index 87) and men (Index 105). Among generations, Gen X is overrepresented (Index 151), while Gen Y (Index 99) is near average, and Gen Z (Index 79) is underrepresented. This suggests that FireGrill appeals more to Gen X compared to Gen Z.