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Managing Partner, Global Business Development
See what factors influence Fajita Pete's performance in the United States and how they change over time
See what factors influence Fajita Pete's performance in the United States and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Fajita Pete's' competitors in the United States
An analysis of Fajita Pete's' competitors in the United States
In Cafés & Restaurants
·Jun – Aug 25
Fajita Pete's is in the top 1% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Fajita Pete's, with a market performance of 99, is a leading brand. This high percentile indicates a strong market presence relative to competitors like St Patrick's, Amélie's French Bakery & Café, Mission + Market, Dim Sum Palace, Huey Luey's Mexican Kitchen & Margarita Bar, and La Teresita Restaurant, all within the same leading percentile.
Customer satisfaction is vital as it gauges loyalty and predicts future growth. High scores often correlate with repeat business and positive word-of-mouth.
Fajita Pete's overall customer satisfaction is 83%, a decrease of 3.8pp year-over-year. Kansas shows 100% satisfaction with a 14.3pp increase. Texas and Pennsylvania have 82% satisfaction, with Texas decreasing by 6.3pp and Pennsylvania increasing by 9.1pp. This mixed performance highlights the need to address satisfaction dips in key regions.
Average check reflects customer spending habits and menu pricing power, directly impacting revenue and profitability per transaction.
Fajita Pete's has an overall average check of $29.30, down 0.3% year-over-year. Texas shows an average check of $31.20, while Pennsylvania's is $20.70. The dynamic data shows average check varying monthly. Monitoring these trends is vital for menu optimization and revenue strategies.
Outlet count indicates brand reach and market penetration, directly influencing brand visibility and accessibility for customers.
Fajita Pete's has 20 outlets in Texas, with one outlet each in Kansas and Pennsylvania. This distribution highlights Texas as its primary market, with limited presence in other states. Expansion strategy should consider these geographic concentrations.
Analyzing competitors reveals market dynamics, customer preferences, and opportunities for differentiation and strategic positioning.
Fajita Pete's top competitors are Chick-fil-A and McDonald's (both with 8.25% cross-visitation), followed by Taco Bell and Whataburger (both at 7.22%). Rodeo Goat has 5.15% cross-visitation. Understanding these co-visitation patterns helps tailor marketing and identify key competitive pressures.
Traffic workload indicates peak hours, aiding staff scheduling and resource allocation to maximize efficiency and customer service.
Fajita Pete's traffic peaks between 11 AM and 7 PM, with the highest workload around 6 PM (55.74). There is minimal traffic before 10 AM and after 8 PM. Efficient staffing during peak hours is crucial for maintaining service quality and optimizing customer throughput.
Understanding consumer segments enables targeted marketing, product development, and tailored customer experiences, maximizing engagement and brand loyalty.
Fajita Pete's has a higher affinity with women (110 index) and Gen X (124 index). Gen Y is under-indexed (75 index). Gen Z shows a slightly higher affinity (106 index). These insights suggest that marketing should focus on women and Gen X, while also attempting to increase engagement with Gen Y.