Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Fajita Pete's performance in the United States and how they change over time
See what factors influence Fajita Pete's performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Fajita Pete's' competitors in the United States
An analysis of Fajita Pete's' competitors in the United States
In Cafés & Restaurants
·Jul – Sep 25
Fajita Pete's is in the lower 33% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Fajita Pete's market performance is in the lower 33%, indicating a below average market position. This means the brand captures less foot traffic compared to competitors. Performance peers in the same percentile include Nordstrom Ebar Artisan Coffee, 5 Esquinas, The Pit Room, Taco Tumba, Bisbee Breakfast Club, and Magic Time Machine.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. High CSAT scores often correlate with repeat business.
Fajita Pete's overall CSAT is 83%, a decrease of 5.5 percentage points year-over-year. CSAT varies by state: Illinois (90%), Pennsylvania (84%), and Texas (81%). The downward trend suggests a need to investigate and address potential issues affecting customer experience.
Average check reveals how much customers spend per visit, reflecting menu pricing, order size and customer purchasing behavior.
Fajita Pete's overall average check is $34 USD, a 31.8% increase year-over-year. In Texas, the average check is $36 USD. The increase suggests customers are spending more per visit, potentially due to price adjustments or increased order sizes.
Number of outlets indicates brand reach and market presence. Growth in outlets can signify expansion and increased accessibility for customers.
Fajita Pete's has 31 outlets. Texas accounts for 28 outlets, while Kansas, Illinois and Pennsylvania each have 1 outlet. The concentration in Texas indicates a strong regional presence, with limited expansion to other states.
Competitor analysis identifies key rivals and their customer overlap, informing strategies to differentiate and capture market share.
Fajita Pete's top competitors based on customer cross-visitation are Chick-fil-A (9.88%), McDonald's (8.64%), Whataburger (6.17%), Wingstop (6.17%), and Popeyes Louisiana Kitchen (4.94%). This indicates a significant overlap in customer base with these fast-food chains.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to meet customer demand.
Fajita Pete's traffic workload peaks between 11:00 AM and 7:00 PM, with the highest workload at 6:00 PM (54.25). There is no traffic between 10:00 PM and 10:00 AM. This data suggests the need for optimized staffing during peak hours.
Consumer segment analysis informs targeted marketing by understanding demographic preferences and tailoring messaging for maximum impact.
Fajita Pete's customer base shows a high affinity for women (98) and men (101). Gen X is under-indexed (69), Gen Y is near average (94), and Gen Z is over-indexed (175), indicating a strong affinity for the brand among younger consumers.