Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Erbert and Gerberts performance in the United States and how they change over time
See what factors influence Erbert and Gerberts performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Erbert and Gerberts' competitors in the United States
An analysis of Erbert and Gerberts' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Erbert and Gerberts is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's foot traffic share, revealing competitive strength and customer preference in the industry.
Erbert and Gerberts' market performance is at the 98th percentile, indicating a leading position. This high percentile signifies strong customer preference and competitive strength. Performance peers in the same range include Bumper 2 Burger, Vinny's Italian Grill & Pizzeria, Cinzzetti's, Pandora Diner, Five Sisters Blues Cafe, Lady M Cake Boutique.
CSAT reflects customer happiness, influencing loyalty and revenue. Monitoring CSAT helps identify areas for service and product improvement.
Erbert and Gerberts' overall customer satisfaction (CSAT) is 55%, a decrease of 19.9 percentage points year-over-year. Wisconsin shows a CSAT of 66% with a decrease of 11.8 percentage points, while Minnesota's CSAT is 50% with a decrease of 23.8 percentage points. This decline suggests a need for service and product quality improvements across locations.
Average check is a key revenue indicator. Tracking its trends informs pricing strategies and reveals customer spending behavior.
The overall average check for Erbert and Gerberts is $15.50, up 3.3% year-over-year. Minnesota's average check is $16.30, while Wisconsin's is $13.70. The increase indicates customers are spending slightly more per visit, potentially due to menu changes or increased prices.
Outlet count reflects brand reach. Analyzing distribution informs expansion strategies and market penetration effectiveness.
Erbert and Gerberts has a total of 53 outlets. Minnesota has the most with 29, followed by Wisconsin with 17. Other states include Michigan and North Dakota with 2 each, and Ohio, South Dakota, and Iowa with 1 each. The distribution indicates a strong presence in the Midwest.
Competitor analysis reveals market dynamics. Identifying key competitors informs strategies to capture market share and customer preference.
The top competitors for Erbert and Gerberts, based on customer cross-visitation, are McDonald's (15.93%), Dairy Queen (8.85%), Culver's (7.96%), Burger King (7.96%), and Taco John's (6.19%). These brands represent the primary alternatives customers consider.
Understanding traffic patterns enables efficient staffing. Aligning resources with peak hours optimizes customer experience and reduces operational costs.
Traffic workload for Erbert and Gerberts peaks between 10:00 AM and 7:00 PM, with the highest traffic at 12:00 PM (68.38%) and 1:00 PM (65.47%). The lowest traffic occurs between midnight and 9:00 AM. This data suggests staffing should be maximized during peak hours.
Consumer segment insights enable targeted marketing. Understanding demographics allows for tailored campaigns, maximizing engagement and ROI.
The consumer gender mix shows a slightly higher affinity for Men (106%) compared to Women (93%). Among generations, Gen X shows the highest affinity (124%), while Gen Y (88%) and Gen Z (89%) are under-indexed. This suggests targeted marketing efforts should consider the preferences of Gen X.