Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence El Ranchero performance in the Mexico and how they change over time
See what factors influence El Ranchero performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of El Ranchero' competitors in the Mexico
An analysis of El Ranchero' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
El Ranchero is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile indicates brand's foot traffic share, revealing its competitive strength and customer preference in the industry.
El Ranchero is a leading brand with a market performance percentile of 99 in the Cafe & Restaurants industry in Mexico. This means the brand captures a high share of customer traffic compared to its peers. Performance peers in the same percentile range include El Rooster, Marcella Pastelería, Cake House, Templo Mezcaleria, The Grill Gallery, and El Almacén del Bife, suggesting a competitive landscape among top-performing brands.
Customer satisfaction (CSAT) measures how well a brand meets customer expectations, impacting loyalty and brand reputation. A higher CSAT generally indicates a stronger business.
El Ranchero's overall CSAT is 64%, a decrease of 4.3 percentage points year-over-year. The CSAT in Jalisco is also 64%, with a similar decrease. The trend indicates decreasing customer satisfaction, potentially requiring investigation into service or product quality issues to improve customer perception.
Average check reflects the average amount customers spend per transaction, indicating pricing strategy effectiveness and customer spending habits.
El Ranchero's overall average check is 158.6 MXN, a 5.1% increase year-over-year. In Jalisco, the average check is also 158.6 MXN. The upward trend in average check suggests customers are spending more per visit, possibly due to price increases or increased order sizes.
The number of outlets indicates brand's reach and expansion, influencing market penetration and revenue potential. More outlets generally mean greater accessibility.
El Ranchero has 20 outlets in Jalisco. This indicates the brand's physical presence in the state, providing accessibility to customers. The number of outlets provides a baseline for assessing market coverage and potential for further expansion.
Identifying top competitors helps understand the competitive landscape, informing strategies to differentiate and capture market share effectively.
El Ranchero's top competitors, based on cross-visitation, are KFC (6.97%), Starbucks (5.97%), Carl's Jr. (4.98%), Café La Flor De Córdoba (4.98%), and Domino's Pizza (3.98%). These brands are frequently visited by El Ranchero's customers, highlighting the direct competition in the Cafe & Restaurants industry.
Traffic workload distribution by hour helps optimize staffing and resource allocation to meet peak demand, improving efficiency and customer service.
El Ranchero experiences peak traffic between 9 AM and 1 PM, with the highest workload around 11 AM (52.23%). Traffic is minimal during the night. Staffing and resources should be optimized to meet the demand during peak hours to ensure efficient operations.
Understanding consumer segments informs targeted marketing and positioning strategies, improving engagement and customer acquisition effectiveness.
El Ranchero's customer base shows a high affinity for Women (index 64) compared to Men (index 127), implying a stronger representation within its customer base. Additionally, it attracts a high affinity for Gen Z(index 555) compared to Gen Y (index 57), pointing to a potential focus for marketing efforts and product offerings.