Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence El Pollo Rico performance in the United States and how they change over time
See what factors influence El Pollo Rico performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
El Pollo Rico is in the lower 34% of brands
Sample of brands in the same percentile
An analysis of El Pollo Rico' competitors in the United States
An analysis of El Pollo Rico' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
El Pollo Rico's market performance is at the 34th percentile, indicating a below average market position. This suggests the brand captures less foot traffic compared to competitors. Performance peers in similar range: Barlume Downstairs, Suzie's Pastry Shoppe, Fish N Tails Oyster Bar, The Mint Room, Niko Niko's, Crazy Craig's.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue growth.
El Pollo Rico's overall CSAT is 68%, a decrease of 10.2 percentage points year-over-year. This decline suggests a potential issue with service or product quality, particularly in Texas, requiring investigation and improvement strategies to regain customer trust.
Average check reveals customer spending habits, crucial for pricing strategies, revenue forecasting, and profitability analysis.
El Pollo Rico's overall average check is $20.10, a decrease of 3.9% year-over-year. This indicates customers are spending less per visit, potentially due to pricing changes, menu adjustments, or decreased order sizes. The average check in Texas is $20.10.
Outlet count indicates brand reach and expansion, influencing market share, brand visibility, and revenue potential.
El Pollo Rico has 24 outlets in the United States, all located in Texas. This concentrated presence suggests a regional focus, with potential opportunities for expansion into other states to increase brand reach and market share.
Competitor analysis identifies key rivals, informing competitive strategies, market positioning, and differentiation efforts.
El Pollo Rico's top competitors based on customer cross-visitation are McDonald's (16.47%), Whataburger (11.76%), Popeyes Louisiana Kitchen (7.06%), Sonic Drive-In (7.06%), and Taco Bell (7.06%). This indicates a significant overlap in customer base, requiring El Pollo Rico to differentiate its offerings.
Traffic workload analysis reveals peak hours, enabling efficient staffing, resource allocation, and customer experience optimization.
El Pollo Rico experiences peak traffic workload between 10 AM and 8 PM, with the highest activity around 12 PM and 1 PM. This data suggests the need for optimized staffing and resource allocation during these peak hours to ensure efficient service.
Understanding consumer segments enables targeted marketing, personalized experiences, and improved customer engagement and loyalty.
El Pollo Rico's customer base shows a high affinity towards women (91) and Gen Y (109). Men are overrepresented (109). Gen X (89) and Gen Z (68) are underrepresented. Marketing should focus on Gen Y and men, while strategies to attract Gen X and Gen Z should be considered.