Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence El Pollo Rico performance in the United States and how they change over time
See what factors influence El Pollo Rico performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
El Pollo Rico is in the top 1% of brands
Sample of brands in the same percentile
An analysis of El Pollo Rico' competitors in the United States
An analysis of El Pollo Rico' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance (percentile) reveals competitive strength and customer preference, reflecting brand's share of foot traffic in the industry.
El Pollo Rico's Market Performance is at the 99th percentile, making it a leading brand. This high percentile indicates a strong market standing, with a large share of foot traffic compared to its competitors. Performance peers in the same percentile range include Boshamps Seafood and Oyster House, Texas Best Smokehouse, B-Bop's, EZ Paella & Tapas, Tartine, and Monk's Bar & Grill.
Customer satisfaction (CSAT) is crucial as it reflects customer loyalty and impacts brand reputation and revenue, driving long-term business success.
El Pollo Rico's overall CSAT is 67%, a decrease of 10 percentage points year-over-year. In Texas, the CSAT is also 67% with the same decrease. The CSAT dynamic data shows fluctuations between 62.24% and 69.90% from May to July 2025. This indicates a need to improve customer experience to regain lost satisfaction.
Average check reveals spending habits, essential for pricing strategies, revenue forecasting, and understanding customer value.
The overall average check for El Pollo Rico is $20.90, a 2.5% increase year-over-year. In Texas, the average check is $20.90 with no change. Average check dynamic data shows fluctuations between $19.00 and $21.78 from May to July 2025. This suggest that customers are spending slightly more per visit.
Outlet count indicates brand reach and market penetration, influencing revenue potential and brand visibility.
El Pollo Rico has 22 outlets in Texas. This number represents the brand's physical presence and distribution network within the state, impacting customer accessibility.
Competitor analysis helps identify market rivals and understand customer choices, informing strategies to gain a competitive edge.
The top competitors for El Pollo Rico, based on customer cross-visitation, are McDonald's (16.67%), Whataburger (11.26%), Taco Bell (8.11%), Popeyes Louisiana Kitchen (8.11%), and Sonic Drive-In (7.66%). These brands represent the most frequent alternatives considered by El Pollo Rico's customers.
Traffic workload reveals peak hours, crucial for staffing, inventory, and service optimization to maximize efficiency.
El Pollo Rico experiences peak traffic between 12 PM and 6 PM, with the highest workload around 1 PM (72.06%). Traffic is minimal before 9 AM and after 9 PM. This data helps optimize staffing and resource allocation during peak hours.
Understanding consumer segments enables targeted marketing by aligning offers with specific demographics for improved engagement.
El Pollo Rico's customer base shows a higher affinity for women (80%) and men (118%), indicating these segments are strongly represented compared to average cafe and restaurant consumers. Affinity is high with Gen X (88%) and Gen Y (111%), and underrepresented in Gen Z (77%) groups.