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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence El Paso Mexican Grill performance in the United States and how they change over time
See what factors influence El Paso Mexican Grill performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of El Paso Mexican Grill' competitors in the United States
An analysis of El Paso Mexican Grill' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
El Paso Mexican Grill is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reflects brand's share of foot traffic, a key indicator of competitive strength and customer preference in the industry.
El Paso Mexican Grill holds a leading position with a percentile of 99. This signifies that the brand captures a significant portion of customer visits, indicating a strong market presence and brand preference compared to peers like El Maguey Mexican Restaurant, Nina's Brunch, The Other Place, Hamburger America, American Express Centurion Lounge and Nalsso Korean BBQ.
Customer satisfaction is crucial for loyalty, positive reviews, and repeat business, directly impacting revenue and brand reputation.
El Paso Mexican Grill exhibits strong customer satisfaction, with an overall CSAT of 79%, a significant 5.8 percentage point increase year-over-year. Florida shows a higher CSAT at 86% with a 3 percentage point increase, while Louisiana reports 75% with a 4.3 percentage point increase.
Average check reveals customer spending habits, vital for pricing strategies and revenue forecasting. Changes indicate shifts in customer behavior.
The overall average check for El Paso Mexican Grill is $28.30, reflecting a 2% decrease year-over-year. Louisiana has a higher average check of $29.30, while Florida's average check is $26.10.
Outlet count indicates brand reach and market penetration. Growth or decline reflects expansion strategies and market opportunities.
El Paso Mexican Grill has a significant presence in Louisiana with 15 outlets, while Florida has only 1 outlet. This disparity indicates a strong regional focus in Louisiana.
Identifying key competitors through cross-visitation patterns allows strategic benchmarking and understanding of customer choices.
McDonald's is the top competitor with a cross-visitation rate of 16.34%, followed by Sonic Drive-In (10.40%), Burger King (7.43%), Popeyes Louisiana Kitchen (6.93%), and Taco Bell (6.44%). This indicates that customers of El Paso Mexican Grill also frequent these fast-food chains.
Understanding traffic workload by hour helps optimize staffing, manage resources, and improve customer experience during peak times.
Traffic workload peaks between 17:00 and 19:00, reaching a high of 65.73% at 18:00. The lowest traffic occurs between 0:00 and 9:00, indicating off-peak hours. The restaurant needs to have enough staff during lunch hours(11:00-13:00) and dinner hours(17:00-20:00).
Analyzing consumer segments by gender and generation allows targeted marketing and positioning strategies based on affinity insights.
The consumer base shows balanced gender representation, with women at 100% and men at 100%. Gen X exhibits a higher affinity (113%) while Gen Z (58%) shows lower affinity. Gen Y affinity is 96%. This suggests targeted marketing is recommended.