Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence El Paso Mexican Grill performance in the United States and how they change over time
See what factors influence El Paso Mexican Grill performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jul – Sep 25
El Paso Mexican Grill is in the lower 36% of brands
Sample of brands in the same percentile
An analysis of El Paso Mexican Grill' competitors in the United States
An analysis of El Paso Mexican Grill' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
El Paso Mexican Grill's market performance is in the lower 36%, indicating a below average market standing. This suggests that the brand captures less foot traffic compared to its competitors. Performance peers in the same percentile range include Miami Grill, Merlins Pizza, India Grill Indian Restaurant And Bar, Early Bird Cafe, Damasco Arabian food, and PaPPo's Pizzeria & Pub.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
El Paso Mexican Grill's overall CSAT is 81%, a 5 percentage point increase year-over-year, indicating improved customer happiness. CSAT varies by location, with Florida at 84% (down 4.7pp) and Louisiana at 80% (up 5.6pp). This suggests regional differences in customer experience.
Average check reveals how much customers spend per visit, influencing revenue. Monitoring this KPI helps optimize pricing and identify upselling opportunities.
El Paso Mexican Grill's overall average check is $32.20, a 10.4% increase year-over-year, suggesting customers are spending more per visit. Average check varies by location, with Louisiana at $33.90 and Florida at $28.20. This indicates regional differences in spending habits.
Number of outlets indicates brand reach and market presence. Tracking this KPI helps assess expansion progress and identify growth opportunities.
El Paso Mexican Grill has 16 outlets in Louisiana and 1 outlet in Florida. This shows a strong concentration in Louisiana, with a limited presence in Florida, indicating potential for expansion in other regions.
Identifying top competitors helps understand the competitive landscape. Analyzing cross-visitation patterns reveals customer preferences and potential market share threats.
El Paso Mexican Grill's top competitors based on customer cross-visitation are McDonald's (14.67%), Sonic Drive-In (9.33%), Taco Bell (8.67%), Burger King (8.00%), and Raising Cane's Chicken Fingers (7.33%). This indicates that customers who visit El Paso Mexican Grill also frequently visit these fast-food chains.
Traffic workload by hour reveals peak and off-peak times. Understanding these patterns helps optimize staffing, promotions, and resource allocation.
El Paso Mexican Grill experiences peak traffic between 5 PM and 7 PM, with the highest workload at 61.87% at 6 PM. Traffic is minimal during early morning hours. This data suggests the need for increased staffing and targeted promotions during peak hours.
Analyzing consumer segments by gender and generation informs targeted marketing. Affinity insights help tailor messaging and positioning strategies for optimal engagement.
El Paso Mexican Grill's customer base shows a higher affinity among women (106%) compared to men (94%). Gen X shows a high affinity (126%), while Gen Y (87%) and Gen Z (54%) are under-indexed. This suggests that Gen X women are a key demographic for El Paso Mexican Grill.