Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence El Cafetalito performance in the Guatemala and how they change over time
See what factors influence El Cafetalito performance in the Guatemala and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of El Cafetalito' competitors in the Guatemala
An analysis of El Cafetalito' competitors in the Guatemala
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
El Cafetalito is in the top 3% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
El Cafetalito, with a Market Performance of 97, is a leading brand, indicating high customer preference. Peers in the same percentile: Mr. Tortilla de Harina "La Original" • Antigua Guatemala Frente a la Iglesia La Merced, Katok, San Martin Cayala, Luna de Miel, Ulew Cocktail Bar, Gianni's La Noria. This top ranking reflects a substantial market share.
Customer satisfaction (CSAT) is crucial as it reflects customer loyalty, impacts brand reputation, and drives business growth through positive word-of-mouth.
El Cafetalito's overall CSAT is 88%, an increase of 18 percentage points year-over-year, indicating significant improvement. Customer satisfaction in Guatemala Department is at 100%. This high level of satisfaction signals strong customer loyalty and positive brand perception.
Tracking the number of outlets indicates brand reach and expansion strategy, influencing market presence and accessibility for customers.
El Cafetalito has 40 outlets in Guatemala Department, representing the majority of its locations. Other key locations include Escuintla and Sacatepéquez, each with 3 outlets. This distribution shows a strong presence in Guatemala Department.
Identifying key competitors through cross-visitation helps refine marketing strategies and understand competitive positioning within the industry.
El Cafetalito's top competitors, based on cross-visitation, are San Martín (29.63%), McDonald's (22.22%), and Pollo Campero (22.22%). Pizza Hut and Little Caesars Pizza each have 18.52%. This identifies key players attracting El Cafetalito's customers.
Analyzing traffic workload by hour of day (HOD) optimizes staffing, manages resources, and improves customer experience during peak times.
El Cafetalito experiences peak traffic between 8 AM and 7 PM, with the highest workload between 9 AM and 4 PM. Traffic is minimal between 9 PM and 6 AM. This information can optimize operational efficiency.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies, leveraging insights into customer affinities.
El Cafetalito's customer base shows a high affinity towards women, while men are under-indexed. Gen X are overrepresented compared to Gen Y. These affinity values help tailor marketing efforts.