Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence El Cafetalito performance in the Guatemala and how they change over time
See what factors influence El Cafetalito performance in the Guatemala and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of El Cafetalito' competitors in the Guatemala
An analysis of El Cafetalito' competitors in the Guatemala
In Cafés & Restaurants
·Jul – Sep 25
El Cafetalito is in the lower 31% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference.
El Cafetalito's market performance is in the lower 31%, indicating a below average market standing. This suggests it captures less foot traffic compared to competitors. Performance peers in the same range include La Farfalla, Burritos And Grill Floresta, 7 Caldos, Pita Sabij, Monoloco, and San Martín • Interplaza Escuintla.
Customer satisfaction (CSAT) reflects how happy customers are, directly impacting loyalty, brand reputation, and revenue growth.
El Cafetalito's overall CSAT is 64%, a 10.1 percentage point increase year-over-year, indicating improved customer happiness. The Guatemala Department shows a high CSAT of 92% with a significant growth of 45 percentage points, suggesting strong positive sentiment in that region. CSAT has been stable from June to August 2025.
Number of outlets indicates brand reach and market presence, influencing accessibility and potential customer base.
El Cafetalito has 53 outlets across Guatemala. The majority (41) are located in the Guatemala Department, indicating a strong presence there. Other locations include Escuintla, Sacatepéquez, Chimaltenango, Quetzaltenango, Santa Rosa, Jutiapa and Totonicapán.
Identifying top competitors helps understand market dynamics, benchmark performance, and refine competitive strategies.
El Cafetalito's top competitors based on customer cross-visitation are San Martín (31.58%), Pizza Hut (15.79%), McDonald's (15.79%), Pollo Campero (15.79%), and del Puente (15.79%). This indicates that customers who visit El Cafetalito also frequently visit these brands.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation for optimal service.
El Cafetalito experiences peak traffic workload between 8 AM and 6 PM, with the highest activity around 4 PM (52.28%). Traffic is significantly lower during nighttime hours, suggesting a need to adjust staffing and resources accordingly.
Understanding consumer segments enables targeted marketing, personalized experiences, and improved customer engagement.
El Cafetalito's customer base shows a high affinity towards women (89%), while men are over-represented (107%). Gen X is significantly over-represented (357%), indicating a high affinity from this generation. This data can inform targeted marketing strategies.