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Managing Partner, Global Business Development
See what factors influence East of Chicago performance in the United States and how they change over time
See what factors influence East of Chicago performance in the United States and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of East of Chicago' competitors in the United States
An analysis of East of Chicago' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
East of Chicago is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
East of Chicago's market performance is at the 99th percentile, indicating a leading position. This high percentile signifies strong market share and customer preference compared to competitors like The Rail, BigFoot Java, Baker's Drive-Thru, Yardbird Table & Bar, Mikiya Wagyu Shabu House and Twisted Root Burger Co. all in the same percentile range.
Customer satisfaction reflects brand perception. Higher satisfaction often correlates with increased loyalty and positive word-of-mouth referrals.
East of Chicago's overall customer satisfaction is 79%, up 6.2 percentage points year-over-year. West Virginia shows the highest satisfaction (85%), while Ohio registers 78%. Indiana saw a decrease in customer satisfaction. The trend from May to July 2025 indicates fluctuating satisfaction levels, peaking in July.
Average check indicates customer spending per visit. Increases suggest enhanced menu appeal or pricing strategies, driving revenue growth.
The overall average check for East of Chicago is $19.30, a 1.3% increase year-over-year. New York has the highest average check ($21.50), while Florida's is the lowest ($13.60). From May to July 2025, the average check fluctuated, peaking in July. Indiana and Ohio show average check of $19.10 and $18.70, respectively.
Identifying competitors helps understand market dynamics. Analyzing customer crossover reveals direct rivals and shared audience.
McDonald's (20.22%), Wendy's (14.08%), Taco Bell (9.03%), Burger King (7.58%), and Arby's (7.22%) are the top competitors for East of Chicago, based on customer cross-visitation. This data indicates that customers who visit East of Chicago also frequently visit these fast-food chains.
Understanding consumer segments helps target marketing. Gender and generational insights enable tailored campaigns, improving engagement.
East of Chicago's customer base shows a high affinity for women, with an index of 89%. Men are overrepresented, with an index of 110%. Gen X is also overrepresented (index of 113%), while Gen Y shows an index of 87%, and Gen Z an under-representation (index of 57%).