Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence East of Chicago performance in the United States and how they change over time
See what factors influence East of Chicago performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
East of Chicago is in the lower 39% of brands
Sample of brands in the same percentile
An analysis of East of Chicago' competitors in the United States
An analysis of East of Chicago' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
East of Chicago's MARKET PERFORMANCE is in the lower 39%, indicating a below average market standing. This suggests the brand captures less foot traffic compared to competitors. Performance peers in the same percentile range include Original ChopShop and Waffle Love.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
East of Chicago's overall CSAT is 79%, a 3.8 percentage point increase year-over-year. Florida shows the highest CSAT at 86% with a 17 percentage point increase, while West Virginia has a CSAT of 85% but decreased by 9.5 percentage points. This suggests generally improving customer sentiment, with regional variations.
Average check reveals how much customers spend per visit, influencing revenue. Monitoring this KPI helps optimize pricing and identify upselling opportunities.
East of Chicago's overall average check is $19.20, a 5.9% decrease year-over-year. New York has the highest average check at $27.10, while Florida has the lowest at $14.00. The decrease suggests a need to analyze pricing strategies and customer spending habits.
Outlet count indicates brand reach and market presence. More outlets can lead to greater brand awareness and accessibility for customers.
East of Chicago has 53 outlets in Ohio, dominating its presence. Indiana has 5 outlets, Florida and New York each have 4 and 3 respectively, and West Virginia has 3. Tennessee has only 1 outlet. This shows a strong regional concentration in Ohio.
Identifying top competitors helps understand the competitive landscape. Analyzing cross-visitation patterns reveals customer preferences and potential market share threats.
East of Chicago's top competitors based on customer cross-visitation are McDonald's (21.00%), Wendy's (11.42%), Taco Bell (9.13%), Burger King (7.76%), and Arby's (6.85%). This indicates that customers who visit East of Chicago also frequently visit these fast-food chains.
Traffic workload analysis helps optimize staffing and resource allocation. Understanding peak hours ensures efficient service and maximizes revenue potential.
East of Chicago experiences peak traffic workload between 11:00 AM and 8:00 PM, with the highest workload at 6:00 PM (61.71%) and 7:00 PM (62.60%). Traffic is minimal between midnight and 6:00 AM. This highlights the need for adequate staffing during peak hours.
Understanding consumer segments by gender and generation informs targeted marketing. Affinity insights guide positioning strategies to resonate with key demographics.
East of Chicago's customer base shows a high affinity for women (90%), while men are over-represented (109%). Gen X is over-represented (124%), while Gen Y (76%) and Gen Z (48%) are under-represented. This suggests marketing should target Gen X and consider strategies to attract younger generations.