Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence East of Chicago performance in the United States and how they change over time
See what factors influence East of Chicago performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
East of Chicago is in the lower 40% of brands
Sample of brands in the same percentile
An analysis of East of Chicago' competitors in the United States
An analysis of East of Chicago' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
East of Chicago's market performance is in the lower 40%, indicating a below average market standing. This means the brand captures less foot traffic compared to competitors. Performance peers in the same percentile range include Original ChopShop, NY Bakery and Desserts, Yonutz Donuts and Ice Cream, Six Feet Under Pub & Fish House, Finney's Crafthouse, and HEYTEA.
Identifying competitors reveals market dynamics and helps refine strategies to gain a competitive edge and attract customers.
The top competitors for East of Chicago, based on customer cross-visitation, are McDonald's (19.2%), Wendy's (12.8%), Taco Bell (9.6%), Burger King (9.2%), and Arby's (7.2%). This indicates that customers of East of Chicago also frequently visit these fast-food chains.
Analyzing traffic workload by hour helps optimize staffing and resource allocation to meet customer demand efficiently.
East of Chicago experiences peak traffic workload between 17:00 and 19:00, with the highest workload at 18:00 (59.84%). Traffic is minimal between 0:00 and 9:00. This data suggests optimal staffing during peak hours and reduced staffing during off-peak times.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance with specific demographics.
East of Chicago's customer base shows a high affinity towards women (index 94) and men (index 106). Gen X is overrepresented (index 143), while Gen Y (index 64) and Gen Z (index 48) are underrepresented. This suggests marketing should focus on Gen X while exploring strategies to attract younger generations.