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Managing Partner, Global Business Development
See what factors influence Dunkin' performance in the Peru and how they change over time
See what factors influence Dunkin' performance in the Peru and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Dunkin'' competitors in the Peru
An analysis of Dunkin'' competitors in the Peru
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Dunkin' is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market share reflects brand foot traffic, indicating competitive strength and customer preference in the industry. High share is key.
Dunkin' in Peru holds a leading market position with a percentile of 99, placing it in the top 1% of brands. This signifies strong customer preference relative to peers like Grano Dorado, Ayni Puzzles Coffee & Souvenirs, mó.café, Baco y Vaca, BIANCA PIZZA, and EL WARIQUE D' LA PATADA, which all share a similar high percentile.
Customer satisfaction is crucial, reflecting loyalty and likelihood of repeat business. Monitoring CSAT helps identify areas for improvement.
Dunkin's overall customer satisfaction in Peru is 60%, a decrease of 2.9 percentage points year-over-year. CSAT in Lima is slightly higher at 65%, but also shows a decrease of 1 percentage point. The CSAT score varied between 42.86% and 67.74% during the reporting period.
Average check reveals spending per customer, impacting revenue and profitability. Tracking it helps optimize pricing and promotions.
Dunkin's average check in Peru is 27.7 PEN, a 29.1% increase year-over-year. Lima mirrors the overall average. Average check varied between 25.31 PEN and 32.08 PEN during the reporting period, suggesting some variability in customer spending.
Outlet count indicates market presence and accessibility. Growth reflects expansion strategy and brand reach to consumers.
Dunkin' has 49 outlets in Peru, with 40 in Lima, 3 in Callao, and 2 each in Arequipa and Junín. La Libertad and Lambayeque each have 1 outlet. Lima represents a significant portion of Dunkin's presence in Peru.
Understanding competitors is vital for strategic positioning. Knowing which brands attract the same customers informs marketing.
Dunkin' customers in Peru also frequently visit McDonald's (12.19%), Papa Johns Pizza (10.98%), and Starbucks (9.76%). Pardos Chicken (6.10%) and Sanguchería El Chinito (4.88%) are also competitors, indicating shared customer interests.
Traffic workload shows peak hours, enabling efficient staffing and resource allocation. Aligning operations to demand enhances service.
Dunkin' in Peru experiences peak traffic between 10 AM and 7 PM, with the highest workload around 6 PM (57.53%). Traffic is significantly lower during early morning hours, suggesting a need for adjusted staffing during those times.
Consumer segment analysis enables targeted marketing, improving engagement and ROI. Knowing audience demographics informs strategy.
Women (74% affinity) are overrepresented among Dunkin's consumers in Peru, while men are underrepresented (118% affinity). Gen Y (111% affinity) also shows above average representation. These insights suggest higher appeal to women and Gen Y.