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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Dunkin' performance in the Peru and how they change over time
See what factors influence Dunkin' performance in the Peru and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Dunkin' is right in the middle
Sample of brands in the same percentile
An analysis of Dunkin'' competitors in the Peru
An analysis of Dunkin'' competitors in the Peru
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Dunkin' in Peru has a market performance percentile of 45, indicating a below average/lagging position. This suggests Dunkin' captures less foot traffic than many competitors. Performance peers in the same percentile range include Intillay Peruvian Fusion Food, Mercado C.C. Monterrico, Qura, Kaypacha Restaurant, BIANCA PIZZA, and Chef Parrillero Grill.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
Dunkin' in Peru has an overall CSAT of 59%, a slight increase of 0.9 percentage points year-over-year. In Lima, CSAT is 64%, but has decreased by 6.8 percentage points. This suggests generally positive customer sentiment, but with a decline in satisfaction in Lima that warrants investigation.
Average check reveals how much customers spend per visit. Tracking this KPI helps optimize pricing strategies and identify opportunities to increase revenue per transaction.
The overall average check for Dunkin' in Peru is not available. However, in Lima, the average check is 26.3 PEN. The average check in June 2025 was 25.31 PEN, rising to 32.08 PEN in July and August 2025. This indicates a potential increase in customer spending over the observed period.
Outlet count indicates brand reach and market presence. More outlets can lead to greater accessibility and brand awareness, driving overall market share.
Dunkin' in Peru has 54 outlets. Lima has the most with 45, followed by Callao with 3, Arequipa and Junín with 2 each, and La Libertad and Lambayeque with 1 each. This shows a strong concentration of Dunkin' outlets in Lima.
Identifying top competitors helps understand the competitive landscape. Cross-visitation rates reveal which brands attract similar customers, informing competitive strategies.
The top competitors for Dunkin' in Peru, based on cross-visitation, are Papa Johns Pizza, McDonald's, and Starbucks, all with a cross-visitation rate of 10.17%. Bembos has a cross-visitation rate of 8.47%, and Pardos Chicken has a rate of 6.78%. This indicates that customers who visit Dunkin' also frequently visit these other fast-food and cafe chains.
Traffic workload by hour reveals peak and off-peak times. Understanding these patterns allows for optimized staffing, inventory management, and targeted promotions.
Dunkin' in Peru experiences peak traffic workload between 11 AM and 7 PM, with the highest workload around 6 PM (57.02%). Traffic is significantly lower during the early morning hours (0 AM to 6 AM). This data suggests that Dunkin' is busiest during typical lunch and dinner hours.
Analyzing consumer segments by gender and generation informs targeted marketing. Affinity insights reveal segment preferences, enabling tailored messaging and product positioning.
Dunkin' in Peru shows a high affinity with women (70% affinity index) and Gen Y (165% affinity index). This suggests that Dunkin' is more popular among these groups compared to the average consumer. Men are also represented (125% affinity index).