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Managing Partner, Global Business Development
See what factors influence Dunkin' performance in the New Zealand and how they change over time
See what factors influence Dunkin' performance in the New Zealand and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Dunkin'' competitors in the New Zealand
An analysis of Dunkin'' competitors in the New Zealand
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Dunkin' is in the top 3% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference.
Dunkin' holds a leading position in New Zealand's Cafe & Restaurants industry with a percentile of 97.00, placing it in the top 3%. This indicates strong customer preference compared to peers like Rollickin Gelato, LJ's, Lush Cafe & Gelato, Incredible India Restaurant and Bar, Indreni Nepalese and Indian Restaurant and Sierra Cafe.
CSAT reflects customer happiness. High CSAT scores usually correlate with repeat business and positive word-of-mouth, impacting long-term revenue.
Dunkin's overall customer satisfaction (CSAT) is 70.00%, a significant 24.60 percentage point increase year-over-year. In Auckland, CSAT is 72.00%, with a growth of 26.50 percentage points, indicating positive customer experience trends. CSAT peaked at 100% in June 2025 but dropped to 60% in July.
Average check reveals how much customers spend per visit. It's essential for revenue forecasting and understanding customer spending habits.
The average check for Dunkin' in New Zealand is 20.00 NZD, up 15.60% year-over-year. In Auckland, the average check is 20.70 NZD, with no growth observed. The average check remained stable at approximately 14.17 NZD from May to July 2025.
Outlet count indicates market presence and expansion. Growth in outlets can correlate with increased brand visibility and market share.
Dunkin' has 14 outlets in Auckland and 2 in Waikato, indicating a strong presence in Auckland. No growth data is available. Auckland accounts for the majority (87.5%) of Dunkin's outlets in New Zealand, highlighting a concentrated market strategy.
Knowing competitors helps refine strategies. Analyzing cross-visitation patterns reveals which brands attract similar customer segments.
McDonald's is the top competitor for Dunkin' in New Zealand, with a cross-visitation rate of 27.78%. Other notable competitors include The Coffee Club and Pizza Hut, both at 8.33%, followed by Domino's Pizza and Taco Bell at 5.56%. This data highlights key brands sharing Dunkin's customer base.
Traffic workload distribution reveals peak hours. Effective staff scheduling and resource allocation can improve customer service and operational efficiency.
Dunkin's traffic workload peaks between 11 AM and 4 PM, with the highest traffic around 12 PM to 2 PM. Traffic begins increasing at 6 AM, peaks around midday, and gradually decreases after 4 PM. Traffic is minimal between 9 PM and 6 AM.
Consumer segment analysis guides marketing. Understanding gender and generational preferences allows targeted campaigns and relevant product offerings.
Women show high affinity (104%) for Dunkin', while men are slightly under-indexed (97%). Gen Y exhibits a very high affinity (165%) for Dunkin', indicating a strong preference among this generation. These insights can inform targeted marketing.