Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Dunkin' performance in the Colombia and how they change over time
See what factors influence Dunkin' performance in the Colombia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top café & restaurant brands by number of locations
An analysis of Dunkin'' competitors in the Colombia
An analysis of Dunkin'' competitors in the Colombia
Search among the top 10,053 café & restaurant brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·May – Jul 25
Dunkin' is in the top 1% of brands
Sample of brands in the same percentile
Cafe & Restaurants
Market performance percentile reflects a brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Dunkin' in Colombia holds a leading market performance with a percentile of 99, placing it in the top 1% of brands. This signifies a strong market presence, indicating a high level of customer preference relative to peers like Coffee Parche, FLORAMARGO, La Regatta, Sitio Casa Candelaria, Parmessano and MASA 105.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting revenue and growth through repeat purchases and positive word-of-mouth.
Dunkin's overall CSAT in Colombia is 39%, a decrease of 11.1 percentage points year-over-year. Regional CSAT varies, with 'RAP (Especial) Central' at 43% and 'RAP del Agua y la Montaña' significantly lower at 23%. This decline suggests potential issues needing attention to improve customer loyalty and brand perception.
Average check (AvgCheck) indicates customer spending per visit, reflecting pricing strategy effectiveness and customer purchase behavior.
Dunkin's overall average check in Colombia is 26.6K COP, a 29.1% increase year-over-year. 'RAP (Especial) Central' shows an average check of 28K COP. This increase suggests higher spending per customer visit, potentially due to menu adjustments or increased order sizes.
Number of outlets indicates brand's reach and market penetration, influencing accessibility and brand visibility for consumers.
Dunkin' has a significant presence in 'RAP (Especial) Central' with 99 outlets, while 'RAP del Agua y la Montaña' has 19. 'RAP Pacífico' has 9, and 'RAP Eje Cafetero' has 3. This distribution shows concentrated operations in certain regions.
Competitor analysis identifies key players and cross-visitation patterns, informing strategic positioning and marketing efforts to gain a competitive edge.
Dunkin' customers in Colombia also frequently visit Crepes & Waffles (12.98%), El Corral (9.16%), TOSTAO'Café & Pan (4.58%), Subway (4.58%), and Juan Valdez Café (4.58%). Crepes & Waffles and El Corral represent primary competitors, while the others indicate secondary competitive overlap.
Analyzing traffic workload by hour reveals peak and off-peak times, enabling optimized staffing and resource allocation to meet demand effectively.
Dunkin' in Colombia experiences peak traffic workload between 15:00 and 17:00 (3:00 PM - 5:00 PM), with the highest workload at 16:00. Traffic starts increasing significantly at 6:00, peaking in the afternoon, then declining after 18:00. This highlights the periods needing maximum resource allocation.
Analyzing consumer segments by gender and generation informs targeted marketing, enhancing relevance and resonating with specific demographic groups.
Dunkin' in Colombia shows high affinity with women (76%) and over-indexed for men (116%). There's a high affinity among Gen X (171%) and Gen Z (201%) consumers and an under-representation with Gen Y (65%). The affinity index helps understand the brand's consumer demographic.