Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Dunkin' performance in the Colombia and how they change over time
See what factors influence Dunkin' performance in the Colombia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Dunkin' is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Dunkin'' competitors in the Colombia
An analysis of Dunkin'' competitors in the Colombia
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance shows the brand’s share of foot traffic, revealing its competitive strength and customer preference in the cafe & restaurant industry.
Dunkin' in Colombia is in the leading position, with a Market Performance percentile of 99, placing it in the top 1% of brands. This indicates very high market share. Performance peers like Coffee Parche Armenia are in the same percentile range.
Customer Satisfaction (CSAT) measures how happy customers are with their experiences. Tracking it helps improve service and retain customers.
Dunkin's overall CSAT in Colombia is 44%, a decrease of 2 percentage points year-over-year. CSAT varies by region, with 'RAP (Especial) Central' showing the highest CSAT at 48% and 'RAP del Agua y la Montaña' the lowest at 29%.
Average Check indicates how much customers spend per visit. Monitoring this metric helps in pricing strategies and revenue optimization.
The overall Average Check for Dunkin' in Colombia is 26.2K COP, a 29.1% increase year-over-year. 'RAP (Especial) Central' shows an average check of 27.9K COP.
The number of outlets reflects a brand's presence and reach. It's key for market share and customer accessibility assessments.
Dunkin' has a total of 134 outlets in Colombia, with 'RAP (Especial) Central' having the most outlets (101), indicating a strong presence in that region. 'RAP del Agua y la Montaña' has 20 outlets.
Competitor analysis reveals key players and customer preferences. It helps inform strategic positioning and identify opportunities.
Dunkin's top competitors in Colombia, based on cross-visitation, are Crepes & Waffles (14.01%), McDonald's (8.92%), and Starbucks (6.37%). This shows a significant overlap in customer base.
Analyzing traffic workload by hour helps optimize staffing and resources to match customer demand throughout the day.
Dunkin' in Colombia experiences peak traffic between 10 AM and 5 PM, with the highest workload around 4 PM (54.42). Traffic is lowest between midnight and 5 AM.
Consumer segment analysis informs targeted marketing. Gender and generation insights enhance positioning and messaging strategies.
Dunkin's customer base in Colombia shows a high affinity towards women, indicated by their higher index. Gen Z are over-represented, while Gen X are under-represented, suggesting different levels of engagement across generations.