Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Starbucks performance in the Colombia and how they change over time
See what factors influence Starbucks performance in the Colombia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
An analysis of Starbucks' competitors in the Colombia
An analysis of Starbucks' competitors in the Colombia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·May – Jul 25
Starbucks is in the top 1% of brands
Sample of brands in the same percentile
Cafe & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Starbucks in Colombia holds a leading market position with a 99th percentile rank. This signifies it captures significant customer traffic, demonstrating strong brand preference. Performance peers in similar range: Cuzco, Burger King, Coctel del Mar, Celestina Bogota, Primitivo, Restaurante, Bar, Bolera, Quinua Y Amaranto.
Customer satisfaction (CSAT) reflects customer happiness. Tracking its changes helps understand if service improvements are effective.
Starbucks in Colombia shows a 71% overall CSAT, with a 3.1 percentage point increase year-over-year. 'RAP (Especial) Central' region has the highest CSAT (85%), while 'RAP Pacífico' shows the lowest (50%). The CSAT decreased between April and June of 2025.
Average check (Avg Check) indicates how much customers spend per visit. Increases suggest higher perceived value or upselling effectiveness.
The overall average check for Starbucks in Colombia is 27.9K COP, a 2.4% increase year-over-year. 'RAP del Agua y la Montaña' has the highest average check (33.6K COP). Average check fluctuated significantly from April to June 2025, ending higher.
Number of outlets indicates brand's reach. Growth reflects expansion strategy; stagnation/decline suggests market saturation or strategic repositioning.
Starbucks has the most outlets in 'RAP (Especial) Central' (33), followed by 'RAP del Agua y la Montaña' (17). This distribution highlights key markets, with the central region having the strongest presence.
Competitor analysis identifies key rivals and customer overlaps. Cross-visitation reveals brands frequently visited by the same customers.
Crepes & Waffles (14.65%) is the top competitor for Starbucks in Colombia, based on cross-visitation. McDonald's (8.92%) and El Corral (6.37%) are also significant competitors, indicating shared customer base.
Traffic workload by hour reveals peak hours, enabling staffing and marketing adjustments to optimize operations and customer experience.
Starbucks in Colombia experiences peak traffic between 10 AM and 6 PM, with the highest workload around 3 PM to 4 PM (54.84% and 54.83%). There is significantly less traffic between 9 PM and 6 AM.
Consumer segments help understand customer demographics. Affinity insights inform targeted marketing and positioning strategies.
Women (78%) are overrepresented among Starbucks customers, while men are underrepresented (114% index). Gen X (122% index) shows a high affinity, while Gen Z (72% index) shows a low affinity for the brand.