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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Starbucks performance in the Colombia and how they change over time
See what factors influence Starbucks performance in the Colombia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Starbucks' competitors in the Colombia
An analysis of Starbucks' competitors in the Colombia
In Cafés & Restaurants
·Aug – Oct 25
Starbucks is ahead of most brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Starbucks in Colombia holds the 69th percentile, indicating an average/above average market performance. This suggests a solid market standing relative to competitors like Rey Parrillero, BBC, and Hooters, which are in the adjacent percentile range.
Competitor analysis identifies key rivals and customer overlap. Understanding cross-visitation patterns informs competitive strategies and market positioning.
The top competitors for Starbucks in Colombia, based on customer cross-visitation, are Crepes & Waffles (13.95%), McDonald's (10.23%), Juan Valdez Café (6.28%), El Corral (5.58%), and Frisby (4.88%). This indicates a significant overlap in customer base with these brands.
Traffic workload analysis reveals peak hours and customer flow. Optimizing staffing and resources during busy periods enhances customer experience and efficiency.
Starbucks in Colombia experiences peak traffic between 10 AM and 6 PM, with the highest workload around 4 PM to 5 PM (57.83%). Traffic is lowest in the early morning hours, indicating a need for resource allocation based on these peak times.
Consumer segmentation enables targeted marketing. Understanding demographic preferences optimizes messaging and product offerings for different groups.
Starbucks in Colombia shows a high affinity with women (84%) and Gen Y (108%). Men are over-represented (114%). Gen X shows an affinity of 97%, while Gen Z is under-represented (65%). This suggests marketing efforts should focus on these segments.