Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Starbucks performance in the Colombia and how they change over time
See what factors influence Starbucks performance in the Colombia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Starbucks' competitors in the Colombia
An analysis of Starbucks' competitors in the Colombia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Starbucks is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals a brand's share of foot traffic, showing its competitive strength and customer preference in the industry.
Starbucks holds a leading position in Colombia's Cafe & Restaurants industry with a market performance percentile of 99, placing it in the top 1% of brands. This indicates strong customer preference and competitive strength. Performance peers are at 99 percentile.
Customer satisfaction (CSAT) measures how happy customers are, revealing loyalty and areas for improvement to maintain and grow the customer base.
Starbucks in Colombia has an overall CSAT of 65%, a decrease of 3.5 percentage points year-over-year. Regionally, 'RAP (Especial) Central' shows the highest CSAT at 73% with a 3.9 percentage points increase, while 'RAP Pacífico' has the lowest at 58% with a significant decrease of 17.8 percentage points.
Average check reflects customer spending per visit. Monitoring it helps understand revenue trends and optimize pricing/menu strategies to boost sales.
The overall average check for Starbucks in Colombia is 30.2K COP, up 10.4% year-over-year. 'RAP (Especial) Central' and 'RAP del Agua y la Montaña' have the highest average check at 30.8K COP. 'RAP Pacífico' shows 26.9K COP.
Outlet count indicates brand reach and market presence. Tracking it helps assess expansion, saturation, and geographic performance.
Starbucks has 33 outlets in 'RAP (Especial) Central', making it the region with the highest number of outlets in Colombia. 'RAP del Agua y la Montaña' has 16 outlets, 'RAP Pacífico' has 14, 'RAP Gran Santander' 4 and 'RAP Caribe' 2.
Understanding key competitors and cross-visitation patterns reveals consumer preferences and informs strategies to attract and retain customers.
Crepes & Waffles is the top competitor with a cross-visitation rate of 14.56%. Other significant competitors include El Corral and McDonald's with 9.07% each, followed by KFC at 5.97% and Juan Valdez Café at 5.25%.
Traffic workload analysis identifies peak hours, informing staffing and marketing to optimize operations and customer experience.
Starbucks in Colombia experiences peak traffic between 8 AM and 6 PM (hod 8-18), with the highest workload around 4 PM (hod 16) at 56.41%. Traffic gradually increases from 1 AM (hod 1) and declines sharply after 8 PM (hod 20).
Analyzing consumer segments by gender and generation informs targeted marketing, helping to better position the brand and increase engagement.
Starbucks in Colombia shows a high affinity with women (index 73%) and men (index 120%). Gen X (114%) and Gen Y (106%) are also overrepresented, while Gen Z (42%) is underrepresented among Starbucks customers.