Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Dunkin' performance in the Brazil and how they change over time
See what factors influence Dunkin' performance in the Brazil and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Dunkin'' competitors in the Brazil
An analysis of Dunkin'' competitors in the Brazil
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Dunkin' is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Dunkin' in Brazil holds a leading market performance with a percentile of 99, placing it in the top 1% of brands. This indicates a strong market presence and high customer preference compared to its competitors. Performance peers within the same percentile range include Ça-Va, Churrascaria e Pizzaria Anália Franco, Casabarra Restobar, Raimundo Do Caranguejo, Manchinha Lanches, and La Taipa.
Customer satisfaction is a key indicator of customer loyalty and overall brand perception, impacting long-term success.
Dunkin's customer satisfaction in Brazil is at 75%, a slight decrease of 0.2 percentage points year-over-year. In the Central-West Region, the CSAT is also 75% but shows a larger decrease of 2.7 percentage points. This indicates a need to monitor and potentially improve customer experience to maintain loyalty.
Average check reflects customer spending per visit, crucial for revenue and profitability analysis.
The overall average check for Dunkin' in Brazil is 47.8 BRL, showing a significant increase of 12.8% year-over-year. The Central-West Region mirrors this average. This suggests customers are spending more per visit, positively impacting revenue.
Number of outlets indicates brand reach and market penetration, influencing accessibility and brand visibility.
Dunkin' has 20 outlets in the Central-West Region of Brazil, 2 in the Northeast Region, and 1 in the Southeast Region. The Central-West Region has the highest concentration of Dunkin' outlets.
Analyzing competitors helps in understanding market dynamics and identifying opportunities for differentiation and growth.
The top competitors visited by Dunkin's customers in Brazil are McDonald's (11.46%), Starbucks (7.29%), Coco Bambu (7.29%), Fausto (5.21%), and Giraffas (5.21%). This cross-visitation data provides insights into customer preferences and competitive landscape.
Traffic workload by hours reveals peak operational times, aiding in staffing and resource allocation efficiency.
Dunkin' in Brazil experiences peak traffic workload between 10 AM and 6 PM, with the highest traffic around 3 PM (54.14%). Traffic is minimal between 10 PM and 6 AM. These insights are crucial for optimizing staffing levels and resource allocation.
Understanding consumer segments enables targeted marketing, enhancing engagement and conversion rates.
Dunkin's customer base in Brazil shows a higher affinity towards women (93 affinity index) compared to men (106 affinity index). Among generations, Gen X (213 affinity index) and Gen Z (128 affinity index) show a higher affinity than Gen Y (57 affinity index).