Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Dunkin' performance in the Brazil and how they change over time
See what factors influence Dunkin' performance in the Brazil and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Dunkin'' competitors in the Brazil
An analysis of Dunkin'' competitors in the Brazil
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Dunkin' is in the lower 35% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Dunkin' in Brazil holds a Market Performance percentile of 35, indicating a below average market position. This suggests that Dunkin' captures less foot traffic compared to its competitors. Performance peers in the same percentile range include Casa Pellegrini, Casa Moscou - Burger & Chopp, Paná Empanadas - Unidade, Bar e Restaurante Recanto do Domingos, La Toscana Foz, and Nu Galho - Anchieta.
Customer Satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustainable growth and competitive advantage.
Dunkin's overall CSAT in Brazil is 72%, a decrease of 4.8 percentage points year-over-year. The Central-West Region shows a CSAT of 72% with a decrease of 7.8 percentage points. This indicates a decline in customer satisfaction, requiring attention to service and product quality to improve customer perception.
Average Check reveals customer spending habits, crucial for revenue forecasting, menu optimization, and understanding customer value and profitability.
Dunkin's overall Average Check in Brazil is 44 BRL, an increase of 7.3% year-over-year. The Central-West Region shows an Average Check of 44 BRL, with no growth. This suggests customers are spending slightly more per visit overall, but there is no change in Central-West Region.
Outlet count indicates brand reach and market penetration, influencing accessibility, brand visibility, and overall revenue potential in different regions.
Dunkin' has 20 outlets in the Central-West Region, 2 in the Northeast Region, and 1 in the Southeast Region of Brazil. The Central-West Region dominates Dunkin's presence, indicating a strategic focus or stronger market acceptance in that area.
Competitor analysis identifies key rivals, informing strategies to differentiate, capture market share, and understand competitive dynamics and customer preferences.
Dunkin's top competitors in Brazil, based on cross-visitation, are McDonald's (15.91%), Starbucks (7.95%), and Burger King (6.82%). This indicates a significant overlap in customer base, suggesting Dunkin' needs to differentiate its offerings to retain and attract customers.
Traffic Workload reveals peak hours, enabling efficient staffing, resource allocation, and optimized service to enhance customer experience and operational efficiency.
Dunkin's peak traffic workload in Brazil occurs between 10 AM and 8 PM, with the highest workload around 2-4 PM. This data suggests that Dunkin' should optimize staffing and resources during these peak hours to ensure efficient service and customer satisfaction.
Consumer segments reveal demographic preferences, enabling targeted marketing, product development, and personalized experiences to enhance engagement and brand loyalty.
Dunkin's consumer base in Brazil shows a high affinity for women (92) and men (108). The brand also shows a high affinity for Gen X (285) and Gen Y (57). This suggests that Dunkin' is more popular among men and Gen X.