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Managing Partner, Global Business Development
See what factors influence Dreams Donuts performance in the France and how they change over time
See what factors influence Dreams Donuts performance in the France and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Dreams Donuts' competitors in the France
An analysis of Dreams Donuts' competitors in the France
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Dreams Donuts is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals brand's competitive strength and customer preference in the Cafe & Restaurants industry in France.
Dreams Donuts holds a leading market position in France with a performance percentile of 99, placing it in the top 1% of Cafe & Restaurants brands. This high percentile indicates a strong market presence relative to its peers like Restaurant Saveur D'étoile, Sushi Mood, Le Train Bleu, Mamma Primi, Kosmo'beach, and Le Capitaine Fracasse, which share a similar leading percentile.
Customer satisfaction (CSAT) reflects customer loyalty and overall brand perception, influencing repeat business and positive word-of-mouth.
Dreams Donuts demonstrates strong customer satisfaction with an overall CSAT of 80% in France. While there's a decrease of 7.1 percentage points year-over-year, regional CSAT varies, with Réunion showing significant growth (38.9pp) to 83%, and Metropolitan France experiencing a decrease (-8.1pp) to 80%. Monitoring these regional differences is crucial.
Average check reflects spending per customer, indicating pricing strategy effectiveness and customer purchasing power.
Dreams Donuts' average check is EUR 11.3, a 2.3% increase year-over-year, showing customers are spending slightly more. Metropolitan France has an average check of EUR 11.4, while Réunion's average check is EUR 8.8. Variations may reflect pricing strategies or regional preferences.
Competitor analysis identifies key rivals and customer preferences, guiding strategic positioning and marketing efforts.
Dreams Donuts shares customers with McDonald's (15.67% cross-visitation), indicating it is a competitor. Other shared brands include Burger King (4.33%), Buffalo Grill (4%), Memphis - Restaurant Diner (2.67%) and Quick (2.67%). Dreams Donuts shares most of its customers with McDonald's.
Consumer segments help tailor marketing efforts, targeting specific demographics to maximize engagement and conversion rates.
Dreams Donuts shows high affinity with women (132 index) and under-representation with men (69 index). Gen Z shows high affinity (239 index), Gen Y is around average (107 index), and Gen X under-indexed (53 index). Focus marketing on Gen Z and women.