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See what factors influence Dragon Hot Pot performance in the Australia and how they change over time
See what factors influence Dragon Hot Pot performance in the Australia and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
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Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Dragon Hot Pot' competitors in the Australia
An analysis of Dragon Hot Pot' competitors in the Australia
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Dragon Hot Pot is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's foot traffic share, revealing competitive strength and customer preference in the Cafe & Restaurants industry.
Dragon Hot Pot is a leading brand with a 99th percentile, placing it in the top 1% of Cafe & Restaurants brands in Australia. This high percentile indicates strong market presence and customer preference compared to competitors like Benny's American Burgers, The Cray Seafood & Grill, Johnny, Vince and Sam’s Ristorante, Asees Indian Restaurant Harris Park, Banjo's, and Chicken Treat, which also share this high percentile.
Customer satisfaction (CSAT) reflects customer contentment. Tracking changes in CSAT provides insights into service quality and overall brand perception.
Dragon Hot Pot's overall customer satisfaction is 64%, a decrease of 11.1 percentage points year-over-year. Victoria shows a CSAT of 64% with a decrease of 11.3 percentage points, while South Australia has a CSAT of 56% with a decrease of 16.7 percentage points. The CSAT has varied between 60.91% and 67.07% over the last three months, indicating fluctuating customer sentiment that needs monitoring.
Average check indicates customer spending per visit, influencing revenue. Monitoring its trend reveals customer value and pricing strategy effectiveness.
The overall average check for Dragon Hot Pot is 31.50 AUD, a decrease of 14.1% year-over-year. In Victoria, the average check is 31.80 AUD, showing no change from the previous period. The average check has fluctuated between 30.85 AUD and 32.53 AUD over the last three months, reflecting variations in customer spending habits.
Number of outlets indicates brand's market reach. Tracking outlet distribution informs expansion strategies and market penetration effectiveness.
Dragon Hot Pot has 16 outlets in Victoria and 1 outlet in South Australia. The distribution indicates a stronger presence in Victoria, while South Australia has a limited presence. This disparity suggests potential opportunities for expansion in South Australia.
Understanding competitors helps refine strategies. It identifies brands competing for the same customers, crucial for differentiation and market share growth.
Dragon Hot Pot's top competitors, based on customer cross-visitation, are McDonald's (13.40%), David's Master Pot 大味麻辣烫 (5.15%), Hungry Jack's Burgers (4.12%), KFC (3.61%), and China Bar (3.09%). This suggests that customers who visit Dragon Hot Pot also frequent these fast-food chains and casual dining restaurants, indicating they compete for the same customer base.
Traffic workload by hour shows peak times. This enables efficient staffing, optimized service, and improved customer experience during high-demand periods.
Dragon Hot Pot experiences peak traffic between 17:00 and 21:00, with the highest workload occurring at 19:00 (64.79%). Traffic is minimal between 0:00 and 10:00. The data suggests the restaurant is busiest during dinner hours, requiring adequate staffing and resource allocation during these peak periods.
Understanding consumer segments enables targeted marketing. Tailoring messaging to gender and generation enhances campaign relevance and customer engagement.
Women show a high affinity (116) for Dragon Hot Pot, with an increase of 16.01, while men are under-indexed (87) with a decrease of 12.70. Gen X (114) and Gen Z (149) show high affinity, increasing by 14.33 and 49.39 respectively, while Gen Y is under-indexed (75), decreasing by 24.60. Dragon Hot Pot resonates more strongly with female, Gen X and Gen Z consumers.