Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Dragon Hot Pot performance in the Australia and how they change over time
See what factors influence Dragon Hot Pot performance in the Australia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Dragon Hot Pot' competitors in the Australia
An analysis of Dragon Hot Pot' competitors in the Australia
In Cafés & Restaurants
·Jul – Sep 25
Dragon Hot Pot is right in the middle
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Dragon Hot Pot's market performance is at the 46th percentile in Australia's Cafe & Restaurants industry, indicating a below average market standing. This suggests that Dragon Hot Pot captures less foot traffic compared to its competitors. Performance peers in the same percentile range include Taste of Shanghai and Golden Pizza.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT scores often correlate with increased revenue.
Dragon Hot Pot's overall customer satisfaction is 71%, a decrease of 6.7 percentage points year-over-year. Victoria shows a decrease in CSAT (-8.8pp), while South Australia shows a significant increase (+24pp). This mixed performance suggests a need to investigate and address factors affecting customer satisfaction in Victoria.
Average check reveals spending habits, crucial for pricing strategies and revenue forecasting. It reflects customer value and informs menu optimization.
The overall average check for Dragon Hot Pot is 35.5 AUD, a decrease of 2.7% year-over-year. Victoria's average check is 36.1 AUD with no growth. The dynamic data shows fluctuations, with a peak in August 2025. This indicates a need to analyze factors influencing spending habits.
Outlet count indicates brand reach and market presence. Expansion strategies rely on understanding outlet distribution and performance across regions.
Dragon Hot Pot has 18 outlets in Victoria, 1 in South Australia, and 1 in Western Australia. The concentration in Victoria suggests a strong regional presence there, while South and Western Australia represent smaller markets with potential for growth.
Competitor analysis identifies key rivals and customer preferences. Cross-visitation data reveals shared customer bases and competitive landscape dynamics.
Dragon Hot Pot's top competitors based on cross-visitation are McDonald's (14.39%), KFC (4.54%), and Hungry Jack's Burgers (3.79%). This indicates that a significant portion of Dragon Hot Pot's customers also visit these fast-food chains, suggesting a need to differentiate and capture more customer loyalty.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures efficient service and maximizes revenue potential.
Dragon Hot Pot experiences peak traffic between 17:00 and 21:00, with the highest workload at 19:00 (66.12). Traffic is minimal between midnight and 10:00. This data suggests a need to optimize staffing and resources to handle peak evening hours effectively.
Understanding consumer segments enables targeted marketing. Gender and generational insights inform tailored campaigns, enhancing engagement and brand resonance.
Dragon Hot Pot's customer base shows a high affinity for women (116) and Gen Z (170), indicating these segments are overrepresented compared to the average consumer. Men (86) and Gen X (64) are underrepresented. Marketing efforts should focus on Gen Z and women, while strategies to attract Gen X and men should be considered.