Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Taste of Shanghai performance in the Australia and how they change over time
See what factors influence Taste of Shanghai performance in the Australia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Taste of Shanghai is right in the middle
Sample of brands in the same percentile
An analysis of Taste of Shanghai' competitors in the Australia
An analysis of Taste of Shanghai' competitors in the Australia
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Taste of Shanghai's market performance is at the 46th percentile in Australia's Cafe & Restaurants industry, indicating a below average/lagging market position. This means the brand captures less foot traffic compared to many competitors. Performance peers in the same percentile include The Iluka, Johnny Ringo's, Ssam Korean BBQ, Fasta Pasta, Martini and Co, and Victoria's Pizza N Beyond.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with repeat business and positive word-of-mouth.
Taste of Shanghai's overall customer satisfaction is 78%, a decrease of 6.9 percentage points year-over-year. Queensland shows high satisfaction at 89% with a 7.1 percentage point increase, while New South Wales has lower satisfaction at 72% with a 13.2 percentage point decrease. This suggests varying customer experiences across different states.
Average check reveals spending per customer, crucial for revenue insights. Monitoring this KPI helps optimize pricing and identify upselling opportunities.
The overall average check for Taste of Shanghai is 51.30 AUD, a 16.20% increase year-over-year. New South Wales has an average check of 56.30 AUD, while Queensland's average check is 41.00 AUD. The increase suggests customers are spending more per visit, potentially due to menu changes or increased prices.
Outlet count indicates brand reach and market presence. Tracking this KPI helps assess expansion and regional dominance within the industry.
Taste of Shanghai has 12 outlets in New South Wales, 1 in Queensland, and 1 in Victoria. The concentration of outlets in New South Wales suggests a strong regional focus, while limited presence in other states indicates potential for expansion.
Identifying top competitors through cross-visitation data helps understand customer preferences and competitive landscape for strategic decision-making.
The top competitors for Taste of Shanghai, based on customer cross-visitation, are McDonald's (5.59%) and KFC (2.80%). Other competitors include 2nd Chapter Cafe (2.10%), Ocean Treasure Asian Dining 粤皇軒 (2.10%), and Doodee King (1.40%). This indicates that customers who visit Taste of Shanghai also frequent fast-food chains.
Traffic workload analysis by hour reveals peak times, enabling efficient staffing and resource allocation to optimize customer experience.
Taste of Shanghai experiences peak traffic between 11:00 AM and 8:00 PM, with the highest workload at 6:00 PM (56.13%) and 7:00 PM (56.81%). Traffic is minimal during early morning hours. This data helps optimize staffing levels to meet customer demand during peak periods.
Analyzing consumer segments by gender and generation informs targeted marketing, enhancing engagement and brand relevance with specific demographics.
Taste of Shanghai's customer base shows a high affinity towards both Women (99) and Men (101). Gen X is overrepresented (204), while Gen Y is underrepresented (68). Gen Z also shows high affinity (136). This suggests targeted marketing should consider the preferences of Gen X and Gen Z.