Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Doña Mary performance in the Mexico and how they change over time
See what factors influence Doña Mary performance in the Mexico and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
·Jun – Aug 25
Doña Mary is in the top 4% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
An analysis of Doña Mary' competitors in the Mexico
An analysis of Doña Mary' competitors in the Mexico
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance reflects brand strength by assessing its share of customer traffic relative to competitors in the Cafe & Restaurants industry.
Doña Mary's Market Performance stands at the 96th percentile, classifying it as a leading brand in Mexico's Cafe & Restaurants sector. This high percentile means the brand captures significant customer foot traffic, signifying strong competitive positioning and customer preference. Performance peers within the same percentile: Samara Rooftop Restaurante Bar, Osteria 10, Fonda Tepepan, Sweet Spot, A LA TOSTADA, and El Sazón 3.
Customer Satisfaction reflects customer loyalty and brand perception, crucial for sustained growth and positive word-of-mouth referrals.
Doña Mary's overall customer satisfaction is 85%, a 22.1 percentage point increase year-over-year, indicating a significant improvement in customer perception. In Guanajuato, the CSAT score is 67%. The CSAT dynamic data shows consistent high satisfaction around 93.10% from May to July 2025.
Number of Outlets shows brand reach, impacting market share and brand visibility, revealing expansion and market penetration.
Doña Mary has a total of 26 outlets across Mexico. The State of Mexico has the highest number of outlets with 8, followed by Michoacán and Yucatán, each with 3 outlets. Sonora, Guanajuato, Jalisco and Veracruz, and Nuevo León each have 2 outlets, while Zacatecas and Morelos each have 1 outlet.
Competitor analysis helps refine strategies, identify opportunities, and maintain a competitive edge by understanding customer choices.
Doña Mary's top competitors, based on cross-visitation, include Little Caesars, Carl's Jr., Caffenio, Birrieria DON MARIO, and McDonald's, each with a cross-visitation rate of 7.14%. This indicates a shared customer base and highlights the competitive landscape Doña Mary operates in.
Understanding traffic workload helps optimize staffing, manage resources, and improve customer experience during peak and off-peak hours.
Doña Mary's peak traffic workload occurs between 12:00 PM and 2:00 PM (hod 12-14), reaching its highest point at 49.14%. There is minimal traffic from 5:00 AM to 7:00 AM (hod 5-7). This workload can inform operational decisions, like adjusting staffing levels to match customer flow.