Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Domino's Pizza performance in the Romania and how they change over time
See what factors influence Domino's Pizza performance in the Romania and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Domino's Pizza' competitors in the Romania
An analysis of Domino's Pizza' competitors in the Romania
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Domino's Pizza is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals brand's share of foot traffic, showing its competitive strength and customer preference in the industry.
Domino's Pizza holds a leading position in Romania's Cafe & Restaurants industry with a Market Performance of 98, placing it in the top 2% of brands. This percentile indicates a strong market share and high customer preference compared to competitors such as Pizza Adriano, Poke House, Vivo - Fusion Food Bar, Sabatini Pizza & Restaurant, Suento by Gram Bistro, and OTOTO Store who are within the same 98 percentile range.
Customer Satisfaction (CSAT) reflects customer happiness, influencing loyalty and brand reputation, vital for sustained growth and positive word-of-mouth.
Domino's Pizza's overall Customer Satisfaction in Romania is 49%, a decrease of 3.8 percentage points year-over-year. Ilfov county shows a higher CSAT at 65%, with a 0.7 percentage point increase. The CSAT dynamic data shows fluctuation throughout the measured months, peaking in June. This suggests a need to address factors impacting overall customer happiness despite regional successes.
Number of Outlets shows brand's physical presence, affecting accessibility and market reach, critical for capturing diverse customer segments.
Domino's Pizza has a total of 12 outlets in Romania. The distribution varies by county, with Ilfov having the highest number of outlets (4), followed by Prahova (2), and Brăila, Brașov, Vâlcea, Giurgiu, Constanța, and Sibiu each having 1. This distribution highlights key areas of focus for Domino's Pizza's operations.
Competitor analysis highlights direct rivals and customer preferences, guiding competitive strategies for market share and differentiation.
McDonald's is the top competitor for Domino's Pizza in Romania, with a cross-visitation rate of 22.35%. Other notable competitors include KFC (4.71%), FRYDAY (4.71%), Shaorma Genin (3.53%), and Gyros Thessalonikis (3.53%). This data indicates the brands that Domino's Pizza's customers also frequently visit.
Traffic Workload uncovers peak hours, enabling effective staffing and resource allocation, ensuring smooth operations and optimal customer service.
Domino's Pizza experiences peak traffic workload between 11:00 and 22:00, with the highest workload observed between 15:00 and 18:00. There is virtually no activity between 0:00 and 10:00. These insights can help optimize staffing and resource allocation during peak hours.
Understanding consumer segments informs targeted marketing, enhancing engagement and brand resonance with distinct demographic groups.
Domino's Pizza in Romania shows a significant affinity with women (74 index), while men are over-indexed (119 index). Generation Z (132 index) shows the highest affinity, followed by Gen Y (103 index). Gen X (76 index) is under-indexed. These affinity insights should be used to inform targeted marketing strategies.