Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Domino's Pizza performance in the Morocco and how they change over time
See what factors influence Domino's Pizza performance in the Morocco and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Domino's Pizza is in the top 3% of brands
Sample of brands in the same percentile
An analysis of Domino's Pizza' competitors in the Morocco
An analysis of Domino's Pizza' competitors in the Morocco
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance reveals brand's competitive strength and customer preference, indicating its share of foot traffic in the industry.
Domino's Pizza in Morocco holds a leading market position at the 97th percentile, indicating it captures a significant share of customer traffic. This high percentile signifies strong brand preference and a competitive edge over peers such as Natto Restaurant, Woods Café-Restaurant, Michwate ZaoujaTanya, Merzouga, PITONDONER, and Loliva Mediterranean Restaurant, all positioned in the same range.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue. Monitoring CSAT trends is vital for continuous improvement.
Domino's Pizza in Morocco shows an overall customer satisfaction of 30%, a decrease of 7.7 percentage points year-over-year. Marrakech-Safi exhibits the highest CSAT at 42%, while Rabat-Salé-Kénitra shows a lower CSAT of 27%. Casablanca-Settat saw an increase in CSAT. The trend shows volatility in CSAT from May to July 2025.
Average check measures customer spending per transaction, reflecting pricing strategy effectiveness and customer purchasing behavior trends.
The average check for Domino's Pizza in Morocco is 157.1 MAD, a 4.4% increase year-over-year, showing customers are spending slightly more per order. Rabat-Salé-Kénitra has an average check of 165.9 MAD. The average check remained approximately constant from May to July 2025.
Outlet count indicates brand reach and market penetration, influencing accessibility and overall market share within a specific region.
Domino's Pizza has 9 outlets in Rabat-Salé-Kénitra, the highest number among Moroccan states. Casablanca-Settat follows with 8 outlets. Marrakech-Safi, Souss-Massa, and Tangier-Tetouan-Al Hoceima each have 2 outlets, and Fez-Meknes has 1 outlet. This distribution illustrates the brand's presence across Morocco.
Identifying top competitors and understanding cross-visitation patterns helps refine marketing strategies and competitive positioning in the market.
McDonald's is the top competitor for Domino's Pizza in Morocco, with a cross-visitation rate of 22.45%. Burger King follows at 10.20%, then PAUL and Pizza Hut both at 8.16%, and KFC at 6.12%. This reveals that customers who visit Domino's also frequently visit these fast-food chains.
Traffic workload by hour reveals peak operational times, enabling optimized staffing, resource allocation, and targeted promotional scheduling.
Domino's Pizza in Morocco experiences peak traffic workload between 11:00 and 23:00, with the highest workload occurring around 20:00-21:00 (59.01-59.04). Traffic is minimal between midnight and 10:00. This shows when the outlets are busiest.
Understanding consumer segments by gender and generation is strategically important for targeted marketing and positioning.
Domino's Pizza in Morocco shows a higher affinity among men (index 145) than women (index 39). Gen Z (index 143) also shows a higher affinity compared to Gen Y (index 85). This indicates that the brand is more appealing to men and younger generations. Marketers can create a campaign targeted specifically for men and the GenZ audience.