Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence 頂呱呱 performance in the Taiwan and how they change over time
See what factors influence 頂呱呱 performance in the Taiwan and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
頂呱呱 is in the top 1% of brands
Sample of brands in the same percentile
An analysis of 頂呱呱' competitors in the Taiwan
An analysis of 頂呱呱' competitors in the Taiwan
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance reveals brand's strength, showing customer preference in the industry and ability to capture market share.
頂呱呱's market performance is at the 99th percentile, a leading position. This indicates a high degree of brand preference and strong competitive standing. Performance peers are: 德堡牛排(新莊中正店), 法大炸雞 Fukdup Fried Chicken, 究鶴餐館 Tsiok-Hó ｜日式極上鍋｜定食｜早午餐｜台灣現萃精品茶, 海之鄉海產餐廳, Black Sea Time, 翠園粵菜餐廳 巨蛋店, all also at the 99th percentile.
Customer satisfaction reflects brand perception, influencing loyalty and repeat business, vital for sustainable growth.
Overall customer satisfaction for 頂呱呱 is 59%, a slight increase of 0.1 percentage points year-over-year. Satisfaction varies by city: Taoyuan City shows the highest (80%), while Taipei and New Taipei are lower (48%). A lower CSAT in major cities like Taipei suggests areas for improvement.
Average check indicates customer spending habits, reflecting pricing strategy effectiveness and perceived value.
The average check for 頂呱呱 is 245 TWD, up 16.8% year-over-year. Taoyuan City has the highest average check (260 TWD). An increasing average check suggests customers are spending more per visit, potentially driven by menu updates or increased order sizes.
Outlet count indicates market reach and expansion, impacting brand visibility and accessibility to customers.
頂呱呱 has the highest number of outlets in Taipei (8), followed by Taichung (4). This distribution shows a concentration in major metropolitan areas. Expanding into underserved regions could further grow market presence.
Competitor analysis identifies key players and overlaps in customer base, guiding strategic positioning and marketing efforts.
McDonald's (10.11%) and Starbucks (5.62%) are the top competitors, indicating a significant overlap in customer visitation. MOS Burger (3.93%), KFC (3.37%), and OOTOYA (2.81%) also compete for 頂呱呱's customer base. These insights help refine competitive strategies.
Understanding traffic workload helps optimize staffing and resources, ensuring efficient operations during peak hours.
Traffic workload peaks between 11 AM and 8 PM, with the highest activity around 6 PM (60.12%). Minimal traffic occurs between midnight and 6 AM. Staffing should be adjusted to meet demand during peak hours for optimal customer service.
Understanding consumer segments helps tailor marketing and product offerings, enhancing engagement and brand resonance.
The consumer base shows a high affinity for both women (88%) and men (112%). Gen Y (136%) and Gen Z (109%) are overrepresented, indicating a stronger connection with these generations. Marketing can be tailored to resonate with these demographics.