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Managing Partner, Global Business Development
See what factors influence Denny's performance in the United States and how they change over time
See what factors influence Denny's performance in the United States and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Denny's' competitors in the United States
An analysis of Denny's' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Denny's is in the top 1% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
Cafés & Restaurants
Market performance reveals brand strength by measuring foot traffic share, indicating customer preference and competitive advantage in the cafe & restaurant industry.
Denny's, with a market performance of 99, is a leading brand, placing it in the top 1% and reflecting strong customer preference. Its performance peers, such as The Horny Ram, Taste Kitchen + Bar, Zippy's, Peggy Sue's 50's Diner, Now Phở, and Shahi Darbar Indian Cuisine share comparable standing.
Customer satisfaction is vital, reflecting customer loyalty and brand perception, and directly impacting revenue and long-term business sustainability.
Denny's overall customer satisfaction is at 62%, down 11.2 percentage points year-over-year. Satisfaction varies by location, with Guam at 68%, Wisconsin at 66%, and Puerto Rico at 58%. The CSAT decreased from 70.76 in May to 54.17 in July.
Average check indicates spending per customer, influencing revenue. Monitoring its trends aids pricing and menu optimization for maximizing profitability.
Denny's average check is $25.50, down 3.2% year-over-year. Average check varies across locations, with Puerto Rico at $28.60, Wisconsin at $18.80 and Guam at $16.80. The average check decreased from $27.21 in May to $22.52 in July.
Outlet count reflects brand reach and market penetration, indicating growth, investment, and customer access to brand services.
Denny's has varying numbers of outlets by location, with Puerto Rico leading at 14. Other locations have fewer outlets: Ohio and Guam each have 2, while New York, Indiana, Kentucky, Wisconsin, Massachusetts and Iowa each have 1.
Competitor analysis is essential for strategic positioning, revealing market dynamics and opportunities for differentiation and gaining competitive advantage.
Denny's main competitors based on cross-visitation are McDonald's (16.37%), Burger King (13.60%), Chili's Grill & Bar (9.57%), Wendy's (9.07%), and Church's Texas Chicken (7.30%). These brands attract a portion of Denny's customers.
Traffic workload by hour reveals peak operational times. It aids in staffing, resource allocation, and service optimization for customer satisfaction.
Denny's experiences peak traffic between 9 AM and 12 PM, with workload reaching 60.72% at 11 AM. Traffic is lowest between 3 AM and 5 AM, indicating significantly reduced activity during these hours.
Consumer segments reveal key demographic groups. Understanding affinity by gender & generation allows targeted marketing and optimized positioning strategies.
Among Denny's customers, women have an affinity index of 95, while men have 104. Gen X has an affinity index of 117, Gen Y has 86, and Gen Z has 81. Men and Gen X are more over-represented among Denny's customers.