Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Dairy Queen performance in the Thailand and how they change over time
See what factors influence Dairy Queen performance in the Thailand and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Dairy Queen' competitors in the Thailand
An analysis of Dairy Queen' competitors in the Thailand
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Dairy Queen is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
Dairy Queen's market performance in Thailand is at the 57th percentile, indicating an average/above average market standing. This suggests a moderate level of customer preference compared to its peers. Performance peers in the same percentile range include Dough Bros. Pizza & Doughnuts, ลาบนัว, ร้านฮ็อทพ็อทหายย๊า HOTPOTHOYYA, ฮาจิโกะ ราเมน Hachiko ramen, REEVE Beach Club Krabi, and Nonsense Gelato.
Customer satisfaction (CSAT) reflects brand perception, impacting loyalty and revenue. Monitoring CSAT helps identify areas for improvement.
Dairy Queen's overall customer satisfaction in Thailand is 44%, a decrease of 9.9 percentage points year-over-year. Phuket Province shows the highest CSAT at 64%, while Chiang Mai Province has the lowest at 24%. This decline indicates a need to address customer concerns to improve brand perception and loyalty.
Outlet count indicates market presence and expansion. Tracking outlet distribution informs strategic growth and market coverage.
Dairy Queen has the highest number of outlets in Chon Buri Province (26), followed by Pathum Thani Province (23) and Chiang Mai Province (20). This distribution reflects Dairy Queen's strategic focus on these key regions within Thailand.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Dairy Queen's top competitors in Thailand, based on cross-visitation, are Starbucks (11.90%), KFC (10.71%), Café Amazon (9.52%), Swensen's (8.33%), and MK Restaurant (5.95%). This indicates that customers who visit Dairy Queen also frequently visit these brands.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation for optimal service.
Dairy Queen in Thailand experiences peak traffic workload between 10:00 AM and 7:00 PM, with the highest activity around noon. This information allows for optimized staffing and resource allocation during these peak hours to ensure efficient service.
Understanding consumer segments enables targeted marketing, tailoring strategies to specific demographics for enhanced engagement.
Dairy Queen's customer base in Thailand shows a high affinity towards women (index 91) and men (index 108). Gen X (index 121) and Gen Z (index 115) are overrepresented, while Gen Y (index 87) is underrepresented, suggesting targeted marketing opportunities.