Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Dairy Queen performance in the Thailand and how they change over time
See what factors influence Dairy Queen performance in the Thailand and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Dairy Queen is ahead of most brands
Sample of brands in the same percentile
An analysis of Dairy Queen' competitors in the Thailand
An analysis of Dairy Queen' competitors in the Thailand
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Dairy Queen in Thailand holds a market performance percentile of 57, indicating an average/above average position. This means Dairy Queen captures more customer traffic than many competitors. Performance peers in the same percentile range include Pyper’s Pasta, Cute Pig Korean BBQ, U Seoul Grill Khonkaen - ยูโซลกริล ชาบู ปิ้งย่าง บุฟเฟต์ ขอนแก่น, Niku Sho, Markinji Ramen (มากินจิ ราเมน) บางบ่อ, and Tiger pizza พิซซ่าเตาถ่าน ท่าใหม่.
Identifying top competitors and cross-visitation patterns helps refine marketing strategies and understand customer preferences within the Cafe & Restaurants sector.
Dairy Queen's top competitors in Thailand, based on cross-visitation, are KFC (16.99%), Café Amazon (14.56%), Swensen's (11.17%), Starbucks (10.68%), and McDonald's (10.68%). This indicates that customers who visit Dairy Queen also frequently visit these fast-food and cafe chains.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to optimize customer service and revenue generation.
Dairy Queen in Thailand experiences peak traffic workload between 10:00 and 18:00, with the highest workload occurring around 17:00 (52.21%). Traffic is significantly lower during early morning hours, indicating a need for adjusted staffing and promotional strategies based on hourly demand.
Understanding consumer segments by gender and generation enables targeted marketing, product development, and personalized customer experiences, maximizing ROI.
Dairy Queen in Thailand shows a high affinity with women (87%) and men (112%). Among generations, Gen X indexes at 101%, Gen Y at 106%, and Gen Z at 93%. This suggests that Dairy Queen appeals strongly to Gen Y, while Gen Z is under-indexed.