Search among the top brands by number of locations
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Managing Partner, Global Business Development
In Cafés & Restaurants
·Jun – Aug 25
Dairy Queen is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Dairy Queen performance in the Thailand and how they change over time
See what factors influence Dairy Queen performance in the Thailand and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Dairy Queen' competitors in the Thailand
An analysis of Dairy Queen' competitors in the Thailand
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Dairy Queen's Market Performance in Thailand is at the 99th percentile, indicating a leading position in the Cafe & Restaurants industry. This high percentile shows strong competitive strength and customer preference relative to its peers like Fatt Chicken Rice, แหนมเนือง, Breakfast Story, Nana Coffee Roasters, Yuk-Do ยุกโด เกทเวย์ เอกมัย, and Tom Yum Kung, which are in a similar percentile range.
Customer Satisfaction reflects customer loyalty and overall brand perception, directly impacting business success and future growth.
Dairy Queen's overall customer satisfaction (CSAT) in Thailand is 43%, a decrease of 13.2 percentage points year-over-year. CSAT varies by location, with Surat Thani Province showing the highest CSAT (69%) and Chon Buri Province showing the lowest (31%). This indicates a need for targeted strategies to improve customer experience in underperforming regions like Phuket (50%), Nonthaburi Province (36%) and Pathum Thani Province (32%).
Outlet count indicates market reach and expansion, reflecting the brand's presence and accessibility to customers.
Dairy Queen's number of outlets in Thailand varies by province. Chon Buri Province has the highest number of outlets (28), followed by Pathum Thani Province (24) and Chiang Mai Province (19). This distribution shows the brand's strongest presence is in Chon Buri. Samut Prakan Province has 14, Surat Thani Province has 13, Nakhon Pathom and Rayong Province each has 12, and Songkhla Province has 11 and Khon Kaen Province has 9.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
The top competitors for Dairy Queen in Thailand, based on cross-visitation, are Starbucks (12.5%), Café Amazon (12.07%), Swensen's (8.62%), McDonald's (8.19%), and KFC (7.33%). This indicates that customers who visit Dairy Queen also frequently visit these brands, suggesting a need to focus on competitive differentiation and targeted promotions.
Traffic workload analysis reveals peak hours, enabling optimized staffing and resource allocation for improved customer service.
Traffic workload for Dairy Queen in Thailand peaks between 10 AM and 6 PM, with the highest traffic at 1 PM (52.24%). The lowest traffic occurs between midnight and 5 AM. Staffing and resources should be aligned to accommodate peak hours and optimize customer service during these periods.
Understanding consumer segments enables targeted marketing, enhancing engagement and brand resonance with specific demographic groups.
Dairy Queen's consumer base in Thailand is predominantly women (99% affinity). Gen X (112% affinity) and Gen Z (107% affinity) are over-represented, while Gen Y (89% affinity) is under-represented. Gen X and Gen Z have a higher affinity than the average consumer.