Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Dairy Queen performance in the Philippines and how they change over time
See what factors influence Dairy Queen performance in the Philippines and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Dairy Queen' competitors in the Philippines
An analysis of Dairy Queen' competitors in the Philippines
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Dairy Queen is in the top 10% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Dairy Queen's Market Performance is at the 90th percentile, indicating a leading position in the Philippines' Cafe & Restaurants industry. This means it captures more customer traffic than 90% of its peers. OG Sizzling House, Jun-Jun's Restaurant, Island Pizza Express, Isa Pa, Izla Sugba, and Congas Bar and Restaurant share a similar market performance percentile.
Outlet count indicates market presence and reach, influencing brand visibility and accessibility to customers.
Dairy Queen has a total of 21 outlets in the Philippines. Central Luzon has the highest number of outlets (6), followed by Calabarzon and Metro Manila (4 each). Bicol Region, Central Visayas, Davao Region, Soccsksargen, and Ilocos Region have fewer outlets, indicating varied regional presence.
Competitor analysis identifies key rivals, informing competitive strategies and differentiation efforts for market leadership.
Chowking is a primary competitor to Dairy Queen, with a cross-visitation rate of 28.57%. Limapulo Mall of Asia, SM Food Hall | MOA, Paotsin, and Breakfast Republik also attract Dairy Queen customers, each with a cross-visitation rate of 14.29%.
Traffic Workload reveals peak hours, optimizing staffing and promotions for enhanced customer experience and efficiency.
Dairy Queen experiences peak traffic between 10:00 AM and 8:00 PM, with the highest workload occurring between 12:00 PM and 2:00 PM. Traffic is minimal during early morning hours (12:00 AM - 8:00 AM), indicating optimal times for resource allocation and staffing.
Understanding consumer segments allows targeted marketing, tailoring offerings to maximize engagement and ROI by demographic.
Women (affinity index 120) are overrepresented among Dairy Queen's consumers, while men (affinity index 86) are underrepresented. Gen Z (affinity index 247) shows a significantly high affinity compared to Gen Y (affinity index 61) which is underrepresented.