Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Dairy Queen performance in the Philippines and how they change over time
See what factors influence Dairy Queen performance in the Philippines and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Dairy Queen is in the lower 19% of brands
Sample of brands in the same percentile
An analysis of Dairy Queen' competitors in the Philippines
An analysis of Dairy Queen' competitors in the Philippines
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Dairy Queen's market performance is in the lower 19%, indicating a critically low market standing. This means Dairy Queen captures less foot traffic compared to most competitors. Performance peers in the same percentile range include Kapemartph Manila, Aqua Garden Café, Gyukatsu Kyoto Katsugyu, Kasbar Boracay, Fowlbread, and Palermo, Tapas & Pastas Restaurant.
Outlet count indicates brand reach and market penetration. Growth in outlets often signals expansion and increased accessibility for customers.
Dairy Queen has 31 outlets in Metro Manila, representing the largest concentration. Calabarzon has 13 outlets, Central Luzon has 9, Central Visayas has 3, Davao Region, Bicol Region and Soccsksargen each have 2, and Ilocos Region and Western Visayas each have 1.
Competitor analysis identifies key rivals and customer preferences, guiding strategic decisions to gain a competitive edge and attract more customers.
Dairy Queen's top competitors based on customer cross-visitation are Jollibee (45%), McDonald's (35%), Starbucks (25%), Mang Inasal (20%), and Burger King (15%). This indicates that customers who visit Dairy Queen also frequently visit these brands.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to optimize customer service and minimize wait times.
Dairy Queen experiences peak traffic workload between 10:00 AM and 8:00 PM, with the highest workload around 5:00 PM to 6:00 PM. Traffic is minimal between midnight and 9:00 AM.
Understanding consumer segments by gender and generation informs targeted marketing, improving engagement and brand affinity with specific demographics.
Women show a higher affinity (104%) for Dairy Queen compared to men (96%). Gen Z exhibits a significantly higher affinity (187%) compared to Gen Y (91%). This suggests that Gen Z consumers are over-represented among Dairy Queen's customer base, while Gen Y consumers are under-represented.