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Managing Partner, Global Business Development
See what factors influence Cuppa Yo Frozen Yogurt performance in the United States and how they change over time
See what factors influence Cuppa Yo Frozen Yogurt performance in the United States and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
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Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Cuppa Yo Frozen Yogurt is in the top 5% of brands
Sample of brands in the same percentile
An analysis of Cuppa Yo Frozen Yogurt' competitors in the United States
An analysis of Cuppa Yo Frozen Yogurt' competitors in the United States
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance reveals brand strength and customer preference in a competitive landscape, showing its share of customer foot traffic.
Cuppa Yo Frozen Yogurt holds a leading position with a percentile of 95, placing it in the top 5% of brands. This indicates strong customer preference relative to peers like The Brunch House, Mi Rancho Alegre, Souper Salad, 360 Burger, Taco City Louisville, and White River Fish House, all positioned at the same percentile.
Customer satisfaction reflects brand perception and loyalty, impacting repurchase rates and word-of-mouth, influencing long-term growth.
Cuppa Yo Frozen Yogurt's overall customer satisfaction is 80%, a decrease of 3.1 percentage points year-over-year. Satisfaction varies by state, with Oregon at 74% (-13.4pp) and Texas at 71% (-3.6pp). The trend indicates a decline in customer satisfaction over the last three months, peaking in May 2025 and declining through July 2025.
Outlet count indicates market reach and expansion, directly impacting brand visibility and revenue potential by locations.
Cuppa Yo Frozen Yogurt has a presence in several states: Oregon with 7 outlets, and California, North Carolina, Texas, Arizona, and Kansas each with 1 outlet. Oregon accounts for the majority of the brand's locations.
Competitive analysis identifies key rivals and customer overlap, informing strategies for market share and competitive advantages.
Cuppa Yo Frozen Yogurt's top competitors based on customer cross-visitation are Taco Bell (6.25%), In-N-Out Burger (6.25%), McDonald's (4.17%), Peet's Coffee (4.17%), and Dutch Bros Coffee (4.17%). These brands capture a portion of Cuppa Yo's potential customer base.
Traffic workload reveals peak hours, enabling optimal staffing and resource allocation for efficient service and customer satisfaction.
Cuppa Yo Frozen Yogurt experiences peak traffic between 11 AM and 9 PM, with the highest workload occurring between 5 PM and 6 PM. The workload is minimal before 11 AM and after 9 PM.
Understanding consumer segments by gender and generation enables targeted marketing, optimizing messaging and offers for high affinity groups.
Cuppa Yo Frozen Yogurt shows a higher affinity among women (index 121) and Gen X (index 157). Men are under-indexed (81) relative to the average customer. Gen Z also shows above average affinity (112), while Gen Y is under-indexed (74).