Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence COWS performance in the Canada and how they change over time
See what factors influence COWS performance in the Canada and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of COWS' competitors in the Canada
An analysis of COWS' competitors in the Canada
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
COWS is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the cafe & restaurant industry.
COWS' market performance is at the 99th percentile, making it a leading brand. This high percentile indicates a strong market standing relative to competitors like Pokeworks, Masakali Indian Cuisine, Olive Garden Italian Restaurant, Desi Bar & Grill, Kinjo and Canadian Pizza Unlimited.
Customer satisfaction reflects brand perception. Tracking CSAT helps to gauge customer loyalty and identify areas for service improvement.
COWS' overall customer satisfaction is 82%, up by 6.8 percentage points year-over-year. Quebec shows the highest CSAT at 94%, followed by Ontario at 89%. Nova Scotia has decreased by 8.9 percentage points. CSAT was around 82% between May and July 2025.
Number of outlets indicates brand's presence and accessibility, which is critical for market penetration and revenue.
COWS has 6 outlets in Prince Edward Island, 2 in Nova Scotia, and 1 each in Ontario, British Columbia, Quebec, and Alberta. Prince Edward Island has the highest concentration of COWS outlets.
Competitor analysis identifies key players attracting similar customers, which informs competitive strategies and market positioning.
COWS' top competitors based on cross-visitation are Tim Hortons (17.06%), McDonald's (14.81%), A&W Canada (7.03%), Starbucks (5.27%), and Wendy's (3.76%).
Traffic workload patterns reveal peak hours, enabling optimal staffing and resource allocation to meet customer demand.
COWS experiences peak traffic between 12:00 PM and 6:00 PM, with the highest workload at 2:00 PM (65.25%). Traffic is minimal before 9:00 AM and after 10:00 PM.
Understanding consumer segments by gender and generation enables targeted marketing and positioning strategies for COWS.
Women have a 91 affinity index, while men have a 106 affinity index. Gen X has a 126 affinity index, Gen Y has 83, and Gen Z has 134. Gen Z and Gen X are strongly represented among COWS customers.