Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Costa Coffee performance in the Bulgaria and how they change over time
See what factors influence Costa Coffee performance in the Bulgaria and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Costa Coffee' competitors in the Bulgaria
An analysis of Costa Coffee' competitors in the Bulgaria
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Costa Coffee is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows a brand’s share of foot traffic, revealing competitive strength and customer preference in the industry.
Costa Coffee holds a leading market performance position in Bulgaria's Cafe & Restaurants industry with a percentile of 99, placing it in the top 1% of brands. This high percentile shows strong customer preference and competitive advantage. Performance peers such as Добревски, Noir Green Life Beach, Social Cafe Bar & Kitchen restaurant, ton Bonbon, Restaurant Djanny, and Pizza Lab, share a similar percentile range.
Customer satisfaction (CSAT) reflects loyalty. Monitoring CSAT helps understand customer happiness and address issues to improve retention and brand perception.
Costa Coffee's overall customer satisfaction in Bulgaria is at 51%, a decrease of 7.9 percentage points year-over-year. County-level data shows varied satisfaction: Odessos shows high satisfaction (78%), while Triadica reports lower satisfaction (34%) with the highest decrease of -10.3 percentage points. A deeper analysis of reasons of decreasing CSAT is recommended.
Average check reveals spending habits. Analyzing trends aids in pricing strategy and understanding customer value to optimize revenue and profitability.
The overall average check for Costa Coffee in Bulgaria is 14.2 BGN, reflecting a 28.7% increase year-over-year. Triadica shows the highest average check (16.5 BGN), while Odessos shows 14 BGN. The increase in average check shows effective pricing strategies or shifts in consumer spending behavior.
Outlet count indicates market presence. Tracking locations helps assess market coverage, expansion effectiveness, and brand accessibility for customers.
Costa Coffee has several outlets across Bulgaria, with Triadica having the highest number (4). Other counties like Младост, Odessos, and Slatina each have 2 outlets. Evaluating outlet distribution helps ensure market coverage and accessibility for customers.
Competitor analysis identifies key rivals. Understanding cross-visitation patterns helps refine competitive strategies and target potential customer segments.
Customers of Costa Coffee in Bulgaria also visit Happy Bar & Grill (21.88%), McDonald's (10.94%), KFC (5.21%), Starbucks (4.17%) and Hesburger (3.65%). These cross-visitation patterns highlights primary competitors and customer preferences, informing competitive strategies.
Traffic workload shows peak hours. Analyzing traffic patterns optimizes staffing, inventory, and marketing efforts to match customer demand efficiently.
Costa Coffee experiences peak traffic workload between 8:00 and 18:00, with the highest activity between 10:00 and 13:00. Understanding these traffic patterns is crucial for optimizing resource allocation and staffing to meet customer demand effectively.
Consumer segment data enables targeted marketing. Understanding demographic affinity informs messaging, product offerings, and engagement to maximize ROI.
Costa Coffee in Bulgaria shows a slight over-representation of women (affinity index of 103) and an under-representation of men (affinity index of 97). Gen X is highly over-represented (affinity index of 127). Gen Y is slightly under-represented (affinity index of 94), while Gen Z is significantly under-represented (affinity index of 49).