Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Cookie Plug performance in the United States and how they change over time
See what factors influence Cookie Plug performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Cookie Plug is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Cookie Plug' competitors in the United States
An analysis of Cookie Plug' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
MARKET PERFORMANCE indicates brand’s share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Cookie Plug is a leading brand with a market performance percentile of 99, placing it in the top 1%. This indicates a strong market presence. Performance peers like Beach Hut Deli, F&D Woodfired Italian Kitchen, Kanoli, Pi-Napo Pizzeria, Humpy's Great Alaskan Alehouse and Sumo sushi all you can eat share similar high market positions.
Customer satisfaction (CSAT) reflects customer happiness, directly impacting loyalty, brand reputation, and revenue within the Cafe & Restaurants sector.
Cookie Plug's overall customer satisfaction is 72%, a decrease of 10.9 percentage points year-over-year. California shows the highest CSAT at 88%, while Indiana has the lowest at 60%. Michigan and Florida show positive CSAT growth. The decrease in CSAT warrants attention to improve customer experience.
Average check (transaction value) is crucial for assessing revenue trends and customer spending habits in the Cafe & Restaurants industry in United States.
The average check for Cookie Plug is $16.3, a 5.2% increase year-over-year. Florida has the highest average check at $24.7, while California has the lowest at $12.9. Focus on strategies to increase average check in lower-performing states.
Outlet count indicates brand reach and market penetration, reflecting growth and expansion strategy in United States, Cafe & Restaurants industry.
Cookie Plug has a total of 17 outlets in the United States. California leads with 5 outlets, followed by Texas with 3. The distribution of outlets across states provides insights into regional market presence.
Competitor analysis identifies key rivals, guiding competitive strategy and highlighting opportunities to differentiate in the Cafe & Restaurants market.
Cookie Plug's top competitors, based on customer cross-visitation, include McDonald's and IHOP (both at 7.25%), followed by Raising Cane's Chicken Fingers, Jack in the Box, and Starbucks (all at 5.80%). Understanding competitor preferences is key for strategic positioning.
Traffic workload indicates peak hours, informing staffing and resource allocation to optimize service and customer experience for Cookie Plug.
Cookie Plug experiences peak traffic between 11 AM and 8 PM, with the highest workload around 2 PM to 6 PM. Traffic is minimal between midnight and 10 AM, suggesting an opportunity to refine opening hours or adjust staffing levels.
Consumer segment analysis by Gender and Generation informs targeted marketing and positioning strategies within the Cafe & Restaurants sector.
Cookie Plug shows high affinity among women (index 113) and overrepresentation among Gen Y (index 116) and Gen Z (index 148). In contrast, men (index 88) and Gen X (index 69) are underrepresented, presenting an opportunity for tailored campaigns.