Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Cookie Plug performance in the United States and how they change over time
See what factors influence Cookie Plug performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Cookie Plug is in the lower 34% of brands
Sample of brands in the same percentile
An analysis of Cookie Plug' competitors in the United States
An analysis of Cookie Plug' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Cookie Plug's market performance is in the lower 34%, indicating a lagging position. This means the brand captures less foot traffic than most competitors. Performance peers in the same range include Barlume Downstairs, Suzie's Pastry Shoppe, The Mint Room, Niko Niko's, Crazy Craig's, and Juan Pollo.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth. High CSAT scores are crucial for sustainable success.
Cookie Plug's overall customer satisfaction is 74%, a decrease of 11.8 percentage points year-over-year. Satisfaction varies by state, with Florida at 90%, California at 88%, Michigan at 69%, Oregon at 57%, and North Carolina at 56%. Declines in Oregon and North Carolina are significant.
Average check reveals customer spending habits, crucial for revenue forecasting and menu optimization. Monitoring this KPI helps maximize profitability.
Cookie Plug's average check is $15.80, a 4.2% increase year-over-year. Average check varies by state, with Florida at $22.50, Indiana at $16.00, and California at $13.40. Florida shows the highest average spend.
Outlet count indicates brand reach and expansion strategy. Tracking this metric reveals growth trajectory and market penetration effectiveness.
Cookie Plug has a varying number of outlets by state. California leads with 6 outlets, followed by Tennessee, Pennsylvania, Florida, and Texas with 3 each. Indiana, North Carolina, Arizona, and Michigan each have 2 outlets, and Nevada has 1.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and differentiation efforts for market leadership.
Cookie Plug's top competitors based on cross-visitation are Chick-fil-A and McDonald's (7.14% each), followed by Dunkin' and Jack in the Box (5.36% each), and Dairy Queen (3.57%). This indicates shared customer base with these fast-food chains.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations and customer service during peak hours.
Cookie Plug experiences peak traffic workload between 11 AM and 10 PM, with the highest traffic around 3 PM. Traffic is minimal between midnight and 10 AM, suggesting operational adjustments during off-peak hours.
Understanding consumer segments enables targeted marketing, improving engagement and ROI by tailoring campaigns to specific demographics and preferences.
Cookie Plug's customer base shows a higher affinity among women (index 116) compared to men (index 85). Gen Z shows the highest affinity (index 198), followed by Gen Y (index 101), and Gen X (index 78).