Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Compass Coffee performance in the United States and how they change over time
See what factors influence Compass Coffee performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Compass Coffee is in the top 2% of brands
Sample of brands in the same percentile
An analysis of Compass Coffee' competitors in the United States
An analysis of Compass Coffee' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals competitive strength and customer preference, showing brand's share of foot traffic in the industry.
Compass Coffee's MARKET PERFORMANCE is at the 98th percentile, positioning it as a leading brand in the Cafe & Restaurants industry within the United States. This indicates a strong market presence, placing it in the top 2% of brands. Its performance peers include Sushi Madre, India Palace, Mahi's, El Ranchito Taco Shop, Jasmine and Itoko, all also at the 98th percentile.
CSAT reflects customer loyalty and brand perception, impacting repeat business and word-of-mouth referrals which influence revenue.
Compass Coffee's overall customer satisfaction (CSAT) is 75%, a decrease of 6.6 percentage points year-over-year. CSAT in Virginia is 83% (up 4.6pp), while in the District of Columbia, it's 70% (down 13.1pp). This suggests a need to investigate the cause of CSAT decline in the District of Columbia.
Average check reflects spending per customer, influencing revenue. Monitoring it helps understand customer purchasing habits and pricing effectiveness.
The overall average check for Compass Coffee is $8.40, a decrease of 23.2% year-over-year. The average check in the District of Columbia is $8.50, while in Virginia, it's $8.30. This indicates a significant drop in customer spending compared to the previous year.
Outlet count indicates brand reach and market penetration, reflecting expansion strategy and potential revenue streams across locations.
Compass Coffee has 16 outlets in the District of Columbia and 6 outlets in Virginia. This shows a stronger presence in the District of Columbia compared to Virginia, indicating different levels of market penetration in each state.
Identifying top competitors helps refine marketing strategies and competitive advantages, ensuring relevance and differentiation in the market.
The top competitors for Compass Coffee, based on customer cross-visitation, are Starbucks (11.90%), Dunkin' (7.14%), Chipotle Mexican Grill (7.14%), Tatte Bakery & Cafe (5.95%), and McDonald's (4.76%). Starbucks has the highest overlap in customer base.
Traffic workload reveals peak hours, helping optimize staffing and resource allocation for better customer service and operational efficiency.
Compass Coffee experiences peak traffic between 8 AM and 1 PM, with the highest workload around 10 AM (63.74%). Traffic is minimal before 5 AM and after 6 PM, allowing for resource adjustments during off-peak hours.
Consumer segment analysis enables tailored marketing, improving engagement and ROI by understanding demographic preferences and behaviors for targeted campaigns.
Women show a high affinity (90 index) while Men have over-indexed affinity (110 index) for Compass Coffee. Gen Y also exhibits over-indexed affinity (121 index). Gen X are under-indexed (85 index) and Gen Z has close to average affinity (99 index). This suggests a strong appeal to Gen Y and Men.