Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Colonial performance in the Argentina and how they change over time
See what factors influence Colonial performance in the Argentina and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Colonial' competitors in the Argentina
An analysis of Colonial' competitors in the Argentina
In Cafés & Restaurants
·Jul – Sep 25
Colonial is in the lower 39% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Colonial's market performance is at the 39th percentile, indicating a below average/lagging position. This means Colonial captures less foot traffic than most competitors. Performance peers include Voraz Belgrano, Rudolf, Restaurant Chichilo, Casa Virgilio, Casa envero, and Panton Bodegon.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and revenue. Tracking CSAT helps identify areas for improvement and maintain a competitive edge.
Colonial's overall CSAT is 84%, a decrease of 3.2 percentage points year-over-year. Buenos Aires has a CSAT of 85%, while Mendoza has 80%. The CSAT trend shows fluctuations between 78.43 and 90.54 during the reporting period, indicating potential variability in customer experience.
Outlet count indicates brand reach and market presence. Tracking outlet distribution helps assess expansion strategies and regional performance.
Colonial has 35 outlets in Buenos Aires and 2 in Mendoza. This shows a strong concentration in Buenos Aires, with a significantly smaller presence in Mendoza, indicating potential for expansion in other regions.
Identifying top competitors helps understand the competitive landscape and benchmark performance. Cross-visitation data reveals shared customer base and competitive overlap.
Colonial's top competitors based on cross-visitation are McDonald's (15.63%), Burger King (5.21%), Café Martínez (5.21%), Havanna (5.21%), and Cerveza Patagonia - Refugio (4.17%). This indicates that customers who visit Colonial also frequently visit these brands.
Traffic workload by hour reveals peak and off-peak times, enabling efficient staffing and resource allocation. Understanding traffic patterns optimizes operational efficiency.
Colonial experiences peak traffic between 12:00 PM and 10:00 PM, with the highest workload at 46.76% around 4:00 PM. Traffic is lowest between 4:00 AM and 7:00 AM. This data helps optimize staffing and promotions based on hourly demand.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning. Affinity insights reveal segment preferences and engagement levels.
Colonial's customer base shows a high affinity for women (82% affinity) and Gen Y (183% affinity). This suggests that Colonial is over-indexed with Gen Y and women, indicating a strong connection with these demographics.