Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Colonial performance in the Argentina and how they change over time
See what factors influence Colonial performance in the Argentina and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Colonial' competitors in the Argentina
An analysis of Colonial' competitors in the Argentina
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Colonial is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Colonial, with a market performance of 98, is a leading brand. This top 2% position indicates strong competitive standing and significant customer preference compared to peers like Pentos Ituzaingó, El Genovés, and Pontevedra.
Customer satisfaction (CSAT) reflects how well a brand meets customer expectations, directly impacting loyalty and repurchase rates, thus is crucial for growth.
Colonial's overall CSAT is 85%, a decrease of 3.2 percentage points year-over-year. Buenos Aires shows a CSAT of 81%, with a decrease of 7 percentage points. Declining CSAT trends indicate potential service or product quality issues needing attention.
The number of outlets indicates brand reach and market presence, influencing accessibility for customers and overall revenue potential.
Colonial has 33 outlets in Buenos Aires and 2 in Mendoza. The concentration in Buenos Aires suggests a strong presence there, while Mendoza indicates a limited but present secondary market.
Identifying top competitors helps in understanding the competitive landscape and strategic benchmarking for market positioning and customer retention.
Colonial's top competitors based on cross-visitation are McDonald's (11.65%), Starbucks (4.85%), Café Martínez (4.85%), Havanna (3.88%), and Burger King (3.88%). This indicates Colonial customers also frequent fast-food and cafe chains.
Analyzing traffic workload by hour reveals peak times, enabling staffing optimization and resource allocation for enhanced customer experience.
Colonial's traffic workload peaks between 12:00 and 22:00, with the highest traffic around 17:00. Low traffic occurs between 1:00 and 7:00. Staffing should align with these peak hours to maximize service efficiency.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies based on specific demographic affinity.
Women show a high affinity (86%) for Colonial, while Men are overrepresented (115%). Gen Y has significant affinity (181%). Marketing efforts should be tailored to these overrepresented segments to maximize engagement.