Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Chowman performance in the India and how they change over time
See what factors influence Chowman performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of Chowman' competitors in the India
An analysis of Chowman' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Chowman is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Chowman's Market Performance is at the 99th percentile, marking it as a leading brand. This high percentile means Chowman captures a significant portion of customer foot traffic in India's Cafe & Restaurants sector. Performance peers in the same percentile range include Amutha Surabhi, Chili's Grill & Bar, Ajay's, Honest Restaurant, FRUITBAE, and Rang De Basanti Dhaba.
Customer satisfaction reflects brand perception and loyalty. Tracking changes helps identify areas for improvement and gauge marketing campaign effectiveness.
Chowman's overall customer satisfaction (CSAT) is 90%, a 1.9 percentage point increase year-over-year. Uttar Pradesh shows the highest CSAT at 95%, while Telangana has the lowest at 88% with a decrease of 1.7 percentage points, indicating potential areas for focused improvement.
Average check reveals customer spending habits and pricing strategy effectiveness. It informs menu optimization and promotion planning for revenue maximization.
Chowman's overall average check is INR 859.9, a 4.2% increase year-over-year. Delhi has the highest average check at INR 1.1K, while Haryana has the lowest at INR 815.4. This indicates varied spending habits across different states.
Outlet count indicates brand reach and expansion strategy. It reflects market penetration and growth potential in different geographic locations.
Chowman has 21 outlets in West Bengal, making it the state with the highest number of outlets. Karnataka follows with 8 outlets. Telangana and Uttar Pradesh each have 2 outlets, and Maharashtra, Haryana and Delhi each have 1, revealing its presence across India.
Understanding competitors helps refine strategies and identify opportunities for differentiation to improve market share and attract customers.
The top competitors for Chowman, based on customer cross-visitation, are KFC (5.40%), McDonald's (2.42%), Wow! Momo (2.42%), Oudh 1590 (2.42%), and Domino's Pizza (2.26%). These brands represent the alternate choices customers consider.
Traffic workload distribution highlights peak hours, enabling efficient staffing, resource allocation, and targeted promotional activities to optimize service.
Chowman experiences peak traffic between 7 PM and 9 PM, with the highest workload at 20:00 (69.23%). Traffic is minimal from midnight to 10 AM. This data helps optimize staffing and promotions during peak hours.
Analyzing consumer segments by gender and generation enables targeted marketing and positioning strategies for improved engagement and ROI.
Chowman's customer base shows high affinity among women (index 130) and Gen Z (index 169), suggesting these segments are overrepresented compared to the average consumer. Men (index 90), Gen X (index 87), and Gen Y (index 97) are under-indexed.