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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Chowman performance in the India and how they change over time
See what factors influence Chowman performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Chowman is ahead of most brands
Sample of brands in the same percentile
An analysis of Chowman' competitors in the India
An analysis of Chowman' competitors in the India
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Chowman's market performance is at the 69th percentile, indicating an average/above average market standing. This means Chowman captures more foot traffic than 69% of its competitors. Performance peers in the same percentile range include Cake Hut, Prasad Food Divine, Barbequeen Restaurant, Third Wave Coffee, Hotel Rajwada, and Neel - Tote on the Turf.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. High CSAT scores often correlate with repeat business.
Chowman's overall CSAT is 92%, a 2 percentage point increase year-over-year, indicating improved customer happiness. Uttar Pradesh, Delhi, and Karnataka show the highest CSAT at 95%. Delhi and Haryana experienced a decrease in CSAT, while Uttar Pradesh and Karnataka saw an increase. The CSAT trend shows a slight decrease from June to August 2025.
Average check (transaction value) indicates spending per customer, crucial for revenue analysis and pricing strategy optimization.
Chowman's overall average check is 899.7 INR, a 7.1% increase year-over-year, suggesting customers are spending more per visit. Delhi has the highest average check at 1200 INR. Telangana, Uttar Pradesh, Haryana and Karnataka have lower average check values. The average check fluctuated between June and August 2025.
Outlet count reflects brand reach and expansion, impacting market presence and accessibility for customers.
Chowman has 23 outlets in West Bengal, indicating a strong presence in that state. Karnataka has 10 outlets, while Maharashtra, Telangana, Delhi, and Uttar Pradesh each have 2 outlets. Haryana has 1 outlet, suggesting a smaller presence in that state. This distribution highlights Chowman's geographical focus.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Chowman's top competitors based on customer cross-visitation are KFC (5.04%), Pizza Hut (2.95%), Polar Bear Ice Cream (2.47%), Oudh 1590 (2.38%), and McDonald's (2.19%). This indicates that customers who visit Chowman also frequently visit these fast-food and ice cream chains, suggesting shared customer preferences.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to meet customer demand.
Chowman experiences peak traffic workload between 18:00 and 22:00, with the highest workload at 20:00 (69.35%). Traffic is minimal between 0:00 and 10:00. This data suggests that Chowman is busiest during dinner hours, requiring adequate staffing and resources during these times.
Understanding consumer segments by gender and generation enables targeted marketing and product strategies, maximizing engagement and ROI.
Chowman's customer base shows a higher affinity towards women (114 index) compared to men (94 index). Gen Z shows the highest affinity (169 index), followed by Gen Y (98 index), and Gen X (80 index). This suggests that Chowman resonates more strongly with younger generations, particularly Gen Z, and women.