Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Chili's Grill & Bar performance in the Malaysia and how they change over time
See what factors influence Chili's Grill & Bar performance in the Malaysia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Chili's Grill & Bar is ahead of most brands
Sample of brands in the same percentile
An analysis of Chili's Grill & Bar' competitors in the Malaysia
An analysis of Chili's Grill & Bar' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Chili's Grill & Bar in Malaysia holds a market performance percentile of 56, indicating an average/above average market standing. This means Chili's attracts more customers than many competitors. Performance peers in the same percentile range include: 农耕记湖南菜 Nong Geng Ji @ The Exchange TRX, 酸小七酸汤鱼Sour Little 7 (Penang), Bumbu Babah @ Perda Penang, Kopi Ping Cafe, Together Nasi Lemak 毅启香米椰浆饭, Wagyu and Rice @Lalaport.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Chili's Grill & Bar in Malaysia has an overall customer satisfaction (CSAT) of 70%, a 1.5 percentage point increase year-over-year. CSAT varies by state: Penang (82%), Selangor (71%), and Kuala Lumpur (67%). While Kuala Lumpur shows CSAT growth, Penang and Selangor experienced declines. This suggests varying customer experiences across locations.
Average check indicates customer spending per visit, crucial for revenue forecasting and profitability analysis.
The average check for Chili's Grill & Bar in Malaysia is 90.1 MYR in Kuala Lumpur and 81.4 MYR in Selangor. The average check has increased from 82.59 MYR to 87.63 MYR between June and August 2025. This indicates a steady increase in customer spending over time.
Outlet count reflects brand reach and market penetration, influencing accessibility and brand visibility.
Chili's Grill & Bar in Malaysia has 8 outlets in Selangor, 4 in Kuala Lumpur, and 3 in Penang. Selangor has the highest concentration of Chili's outlets, indicating a strategic focus on this region for market presence.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and differentiation efforts.
The top competitors for Chili's Grill & Bar in Malaysia, based on cross-visitation, are McDonald's (8.41%), ZUS Coffee (5.22%), Starbucks (4.64%), Damascus Bukit Bintang (3.19%), and The Coffee Bean & Tea Leaf (2.61%). This indicates that customers who visit Chili's also frequent these establishments.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
Chili's Grill & Bar in Malaysia experiences peak traffic workload between 11:00 AM and 9:00 PM, with the highest workload at 7:00 PM (64.69%). Traffic is minimal between 10:00 PM and 10:00 AM, indicating the need for adjusted staffing during off-peak hours.
Understanding consumer segments enables targeted marketing, improving engagement and ROI by tailoring campaigns to specific demographics.
Chili's Grill & Bar in Malaysia shows a higher affinity among women (91%) and men (108%). Gen X (167%) and Gen Y (103%) show high affinity, while Gen Z (48%) is under-indexed. This suggests that marketing efforts should focus on Gen X and Y, while exploring strategies to engage Gen Z.