Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Chili's Grill & Bar performance in the Malaysia and how they change over time
See what factors influence Chili's Grill & Bar performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Chili's Grill & Bar' competitors in the Malaysia
An analysis of Chili's Grill & Bar' competitors in the Malaysia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Chili's Grill & Bar is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Chili's Grill & Bar holds a leading market position in Malaysia, ranking in the top 1% within the Cafe & Restaurants industry. This percentile indicates a strong brand presence and customer preference compared to its peers. The performance peers within the same range are Kuroma Buffet & Dining, Tuk Tuk Thai Boat Noodle AEON Mall, Arashi Shabu-Shabu, Uncle Five (Sutera) Coffee, GO Unique 有间不一样, 1 Utama, and myPizzaLab, all at 99 percentile.
Customer satisfaction reflects loyalty and directly impacts revenue, revealing the effectiveness of service and product quality.
Chili's Grill & Bar in Malaysia demonstrates strong customer satisfaction with an overall CSAT of 71%, a 3.1 percentage point increase year-over-year. Selangor shows higher satisfaction (75%) compared to Kuala Lumpur (64%). The customer satisfaction fluctuates between 67.10% and 75.18% during the reporting period.
Average check indicates customer spending per visit, reflecting pricing strategy effectiveness and customer purchase behavior.
The average check for Chili's Grill & Bar in Malaysia is 85.4 MYR, showing an 11.4% increase year-over-year. Selangor's average check is 87 MYR, while Kuala Lumpur's is 83.6 MYR. The average check amount has varied between 82.59 MYR and 87.03 MYR over the observed months.
Outlet count indicates brand reach and market coverage, reflecting expansion strategy and brand accessibility to customers.
Chili's Grill & Bar in Malaysia has 8 outlets in Selangor, 4 in Kuala Lumpur, and 2 in Penang. The distribution of outlets provides insights into the geographic focus of the brand's presence.
Understanding competitors reveals market dynamics, informing strategies to differentiate and capture a larger customer base.
The top competitors for Chili's Grill & Bar in Malaysia based on cross-visitation are McDonald's (8.20%), Starbucks (5.24%), KFC (4.56%), ZUS Coffee (4.56%), and The Coffee Bean & Tea Leaf (4.10%). These brands represent alternatives that Chili's customers also frequent.
Traffic workload analysis informs staffing and resource allocation, optimizing operational efficiency during peak and off-peak hours.
Chili's Grill & Bar in Malaysia experiences peak traffic workload between 11:00 and 21:00, with the highest activity around 19:00 (64.63). Traffic is minimal during the early morning hours. This indicates when the brand need the most workers.
Consumer segment insights enable targeted marketing, tailoring products and messages to resonate with specific demographic groups.
Chili's Grill & Bar's customer base in Malaysia consists of 92% Women and 107% Men. The brand attracts a higher proportion of Gen X (156%) and Gen Y (101%) compared to Gen Z (68%). An affinity index above 100 suggests high affinity.